# Inflatable Eggplant Pillows The Aubergine Pillow is Great for Commuting and Traveling By Joey Haar | Published 2016-11-03 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/aubergine-pillow References: [kickstarter](https://www.kickstarter.com/projects/auberginepillow/aubergine-pillow-comfort-in-just-a-puff?ref=project_link) The Aubergine Pillow is a [portable pillow](https://www.trendhunter.com/trends/packable-camp-pillow) that makes it possible to catch up on much-needed sleep almost anywhere. The eggplant-shaped puff inflates for downtime during travel and it folds up to a conveniently diminutive size when deflated. Whether in transit between cities or simply between home and the office, the Aubergine Pillow is an adorable [travel companion](https://www.trendhunter.com/trends/resten). Beyond its inherent cuteness, though, the pillow is packed with clever design traits. For instance, despite its 60-centimeter by 30-centimeter dimensions when inflated, most consumers should be able to expand it in a single exhalation. Further, the spout uses the Bernoulli effect to allow consumers to blow into it from a distance (rather than putting one's mouth on it directly.) The Aubergine Pillow's [eggplant shape](https://www.trendhunter.com/trends/hk2024-eggplant) isn't just for show or for the name, either; its contour and oblong shape makes for a better fit against people's bodies. ## Trend Insights (Trend Hunter) - Score: 6.4/10 - Popularity: 89% | Activity: 96% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### What's Driving This Trend - **Portable Inflatable Pillows:** Opportunity to disrupt the travel and comfort industry with new designs of portable pillows that are more comfortable than traditional neck pillows - **Creative Shape-based Products:** Innovation opportunity to create more functional and aesthetically pleasing everyday objects, beyond just their practical use. - **Compact Travel Accessories:** Opportunity for companies to design creative travel products that maximize comfort without taking too much space in luggage or bags. ### Who This Affects Most - **Travel Accessories:** Innovation opportunity in the travel accessories market, particularly in making comfortable, space-efficient travel must-haves - **Home Decor:** Opportunity for home décor companies to create whimsically shaped pillows that bring a sense of fun to home décor products - **Promotional Products:** Innovation opportunity for companies to design playful, branded merchandise that appeals to customers' sense of humor and creates a lasting impression. ## Related on Trend Hunter - [Adaptive Ergonomic Bed Pillows](https://www.trendhunter.com/trends/ostrichpillow-bed-pillow.md) - [Sensory Deprivation Travel Pillows](https://www.trendhunter.com/trends/pod-travel-pillow.md) - [Multi-Purpose Travel Pillows](https://www.trendhunter.com/trends/allinone-travel-pillow-system.md) - [Fuzzy Oversized Neck Pillows](https://www.trendhunter.com/trends/buffy-nook-pillow.md) - [Customized Compressible Camp Pillows](https://www.trendhunter.com/trends/camp-pillow.md) - [Posture-Aligned Travel Pillows](https://www.trendhunter.com/trends/sleeper-hold-travel-pillow.md) - [Adaptive Ergonomic Pillows](https://www.trendhunter.com/trends/tripal.md) - [Miniature Memory Foam Pillows](https://www.trendhunter.com/trends/mini-easy-breather-memory-foam-pillow.md) - [Ultra-Soft Convertible Pillows](https://www.trendhunter.com/trends/butterfly-sleep-pillow.md)