# Accordion Confection Presentation Auberge du Soleil Packaging Incorporates a Paper Spring By Amelia Roblin | Published 2011-07-30 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/auberge-du-soleil-packaging References: [thedieline](http://www.thedieline.com/blog/2011/7/29/the-squeeze-box.html) & [designpackaginginc](http://www.designpackaginginc.com/gallery/) One of the purposes of [wrapping products](https://www.trendhunter.com/trends/innovative-packaging-solution) is to establish a ceremonious reveal for the consumer, and Auberge du Soleil packaging achieves this in a rather clever way. Instead of employing layers and layers of tissue and paper, this scrumptious solution by Evelio Mattos embodies the character of a quirky object in its own right. John Turner rendered the three dimensional images of this amusing Jack-in-the-box branding concept, which demonstrates the incredible attention paid to the often under-explored item. Fan-folded cardboard rises around and above the four [truffles](https://www.trendhunter.com/trends/ed-ruscha-x-andsons), presenting inch-wide cutouts over each piece of chocolate. Once the logo-printed lid has been removed from Auberge du Soleil packaging, the peckish unwrapper can squeeze down the [accordion casing](https://www.trendhunter.com/trends/the-project-ara) to expose the delicious treats within. ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 70% | Activity: 48% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Unique Packaging Design:** There is an opportunity for businesses to explore unconventional packaging designs that add an extra layer of excitement and surprise for consumers. - **Interactive Consumer Experience:** Incorporating interactive elements into product packaging can create a sense of engagement and playfulness for consumers, leading to a more memorable experience. - **Attention to Detail:** Paying close attention to the small details of packaging, such as fan-folded cardboard, can help businesses stand out and make their products feel more special. ### Where This Applies - **Food and Beverage:** In the food and beverage industry, unique packaging designs can elevate the dining experience and create a lasting impression on customers. - **Luxury Goods:** Luxury goods brands can benefit from incorporating interactive elements into their packaging, as it adds an extra layer of sophistication and exclusivity. - **Gift and Retail:** In the gift and retail industry, attention to detail in packaging design can make products feel more special and increase their desirability as gifts. ## Related on Trend Hunter - [Pulp-Based Wine Wraps](https://www.trendhunter.com/trends/perrier-jouet-1.md) - [Twist Wrap Packaging](https://www.trendhunter.com/trends/candy-bar-packaging.md) - [Confetti-Filled Wrapping Papers](https://www.trendhunter.com/trends/confetti-wrapping-paper.md) - [Wine-Infused Chocolate Packaging](https://www.trendhunter.com/trends/vine-to-bar-chocolate.md) - [Food Packaging Refreshes](https://www.trendhunter.com/trends/higgidy-1.md) - [Colombian Chocolate Packaging](https://www.trendhunter.com/trends/cox-and-co.md) - [Paper-Made Confectionery Bags](https://www.trendhunter.com/trends/saica-group.md) - [Accordion-Style Coffee Advent Calendars](https://www.trendhunter.com/trends/coffee-advent-calendar1.md) - [Playful Tea Packaging](https://www.trendhunter.com/trends/onetotea.md)