# Doodled Booze Branding Au Yeah! Beer Packaging Contents Quench a Casual Craving By Amelia Roblin | Published 2011-10-08 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/au-yeah-beer-packaging References: [thedieline](http://www.thedieline.com/blog/2011/10/6/au-yeah.html) & [mllongo_](http://www.mllongo.com) Compared to sipping wine anyway, people enjoy the very down-to-earth attitude that is associated with [sharing a six pack of booze](https://www.trendhunter.com/trends/creative-juice) with a friend. Au Yeah! Beer packaging recognizes this timeless tradition of casual male bonding over a cold one, embodying an old homemade aesthetic to its [bottle labeling](https://www.trendhunter.com/trends/range-of-beers). The mLlongo studio of Spain designed these scribbled stickers with a distinctively American influence. One can easily picture this old man with his banjo sitting on a porch in the south. Around him is the a great deal of text describing the product, executed messily by a hand and pen. Au Yeah! Beer packaging asserts its interest in not taking life so seriously, invoking that relaxed satisfaction for the simple pleasures of life. ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 57% | Activity: 38% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Handmade-style Labeling:** Opportunity for breweries to embrace a homemade aesthetic in their packaging, appealing to consumers' desire for authenticity and simplicity. - **Casual Male Bonding:** Opportunity for brands to tap into the nostalgic tradition of friends bonding over a cold beer, creating marketing campaigns that highlight the social aspect of consuming alcoholic beverages. - **Playful Packaging Design:** Opportunity for designers to create fun and visually appealing beer labels that stand out on the shelf and evoke a sense of joy and relaxation. ### Who This Affects Most - **Craft Beer:** Disruptive innovation opportunity for craft beer breweries to differentiate themselves in the market by embracing quirky and handmade-style packaging design. - **Alcoholic Beverages:** Opportunity for alcoholic beverage brands to target male consumers and promote their products as catalysts for casual bonding and social connection. - **Graphic Design:** Opportunity for graphic designers to collaborate with breweries and alcohol brands to create unique and playful packaging designs that resonate with consumers. ## Related on Trend Hunter - [Conceptual Craft Beer Bottles](https://www.trendhunter.com/trends/sour-glass.md) - [Retro-Inspired Beer Cans](https://www.trendhunter.com/trends/bellwoods-brewery.md) - [Graffiti-Painted Beer Packaging](https://www.trendhunter.com/trends/1664-x-andre-saraiva.md) - [Refreshing Cherry Beer Labels](https://www.trendhunter.com/trends/tainted-love-beer.md) - [Contemporary Beer Packagings](https://www.trendhunter.com/trends/beer-brothers.md) - [Eye-Catching Low-Calorie Beers](https://www.trendhunter.com/trends/lowrise.md) - [Artistic Beer Packaging](https://www.trendhunter.com/trends/core-legends.md) - [Tattoo-Covered Beer Packaging](https://www.trendhunter.com/trends/86-tattoo-limited-edition.md) - [Colorful Kombucha Branding](https://www.trendhunter.com/trends/colorful-kombucha-branding.md)