# Luxury Departure Stores Tbilisi Airport has a New Duty High-End Retailer named ATÜ Duty Free By Colin Smith | Published 2024-03-25 | World Source: Trend Hunter, https://www.trendhunter.com/trends/atu-duty-free References: [moodiedavittreport](https://moodiedavittreport.com/atu-duty-free-reveals-eye-catching-retail-expansion-at-tbilisi-airport/) & [atu.tr](https://atu.com.tr/)  The new ATÜ Duty Free location at Tbilisi Airport is the product of a successful collaboration between TAV Airports and the Unifree Duty Free/Gebr. [Heinemann](https://www.trendhunter.com/trends/true-gum) joint venture. This strategic partnership has culminated in an €800,000 investment that has completely transformed the main store at the airport, expanding it to a spacious 430 square meters. The store now boasts a collection of over 80 luxury brands, including high-end names such as [Chanel](https://www.trendhunter.com/trends/factory-5) and Armani, offering travelers a premium shopping experience when departing. The renovation has a strong emphasis on creating a ‘Sense of Place’ that resonates with the Georgian spirit. Central to this concept is a secondary store opened by ATÜ Duty Free titled the '[Georgian Wine experience](https://www.trendhunter.com/trends/jfk-terminal-four),' which is designed to immerse visitors in the rich viticultural heritage of the region. The ATÜ Duty Free’s commitment to showcasing local culture alongside international luxury makes it a unique retail destination. Image Credit: TAV Airports, Unifree Duty Free/Gebr. Heinemann ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 43% | Activity: 63% | Freshness: 22% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [World](https://www.trendhunter.com/world) > [Travel](https://www.trendhunter.com/travel) ## Key Themes ### Key Themes Behind This Trend - **Luxury Airport Retail:** Emphasis on premium shopping experiences in airport departure stores featuring over 80 luxury brands. - **Cultural Immersion Retail:** Incorporating local culture into luxury retail creates unique and immersive shopping environments for travelers. - **Enhanced Passenger Experience:** Investments in store expansions and renovation projects at airports elevate the overall departure experience for travelers. ### Where This Applies - **Travel Retail:** Airport retailers are reimagining duty-free shopping to offer travelers a luxurious and culturally immersive experience. - **Luxury Brands:** Collaborations between duty-free retailers and high-end brands are expanding the reach of luxury products in airport settings. - **Airport Concessions:** Partnerships between airport operators and retail joint ventures lead to significant investments in transforming airport concession spaces for heightened customer satisfaction. ## Related on Trend Hunter - [Luxury Airport Retail Expansions](https://www.trendhunter.com/trends/schiphol-airport-1.md) - [Duty-Free Tea Stores](https://www.trendhunter.com/trends/fortnum-and-mason-dubai.md) - [Vintage Duty Free Retailers](https://www.trendhunter.com/trends/preloved-boutique-at-lisbon-airport.md) - [Luxury Whisky Boutiques](https://www.trendhunter.com/trends/west-coast-flagship.md) - [Swiss Chocolate Retailer Expansions](https://www.trendhunter.com/trends/dufry-duty-free.md) - [Sensorial Luxury Beauty Stores](https://www.trendhunter.com/trends/aesop-flagship.md) - [Digital Duty-Free Catalogues](https://www.trendhunter.com/trends/skybuys.md) - [Outerwear Travel Retailers](https://www.trendhunter.com/trends/frankfurt-airport.md) - [Hybrid Shopping Ventures](https://www.trendhunter.com/trends/nuremberg-airport.md)