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# Sustainable Incontinence Kits
Attn:Grace Offers Earth-Friendly Solutions for Bladder Weakness

By Laura McQuarrie | Published 2020-06-16 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/attngrace
References: [producthunt](https://www.producthunt.com/posts/attn-grace) & [attngrace](https://attngrace.com/)

Female-founded start-up Attn:[Grace](https://www.trendhunter.com/trends/grace-able) is introducing solutions for female incontinence, which is estimated to impact 19 million women over the age of 18. The newly launched start-up already has a 10,000-person waiting list, which helps to address a gap in women's health—and not just for women over a certain age. The brand is on a mission to not only remove stigma and embarassment for women but also offer [high-quality, earth-friendly products](https://www.trendhunter.com/trends/ecofriendly-tampons).

Attn:Grace offers [liners, pads, briefs](https://www.trendhunter.com/trends/maxi-overnight-pad) and a starter kit that contains a sampling of products "for leaks during exercising, laughing, coughing and sneezing." Recognizing that no single product solution is one-size-fits-all, Attn:Grace offers Light, Moderate and Heavy solutions with different levels of support.

Image Credit: Attn:Grace

## Trend Insights (Trend Hunter)

- Score: 2.1/10
- Popularity: 24% | Activity: 30% | Freshness: 9%
- Audience gender: 10% men, 90% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health)

## Key Themes

### What Makes This Trend Stand Out

- **Eco-friendly Incontinence Products:** Opportunity for companies to disrupt the incontinence products industry by creating sustainable and environmentally-friendly products.
- **Customized Incontinence Solutions:** Opportunity for companies to develop customized incontinence products for individuals with a variety of needs and leakage levels.
- **Empowering Women's Health Start-ups:** Opportunity for companies to invest in and support start-ups focused on breaking stigmas and empowering women's health.

### Sectors Adopting This

- **Medical Supplies:** Medical supplies companies can explore more eco-friendly options for incontinence products and tap into a growing market for sustainable healthcare options.
- **Retail:** Retail companies can expand their offerings to include customized incontinence solutions to meet the diverse needs of their customers.
- **Investment:** Investment firms can support and fund start-ups like Attn:Grace that are focused on empowering women's health and creating sustainable products.

## Related on Trend Hunter

- [Urinary Incontinence Awareness Programs](https://www.trendhunter.com/trends/innovo.md)
- [Eco-Conscious Menstrual Solutions](https://www.trendhunter.com/trends/natracare.md)
- [Sustainable Back-Up Underwear](https://www.trendhunter.com/trends/backup-underwear.md)
- [Game-Changing Incontinence Devices](https://www.trendhunter.com/trends/incontinence-solution.md)
- [Affordable Eco-friendly FemCare](https://www.trendhunter.com/trends/periodhealth-femalehealth-pregnancycare-femalehygiene.md)
- [Biodegradable Undergarments](https://www.trendhunter.com/trends/sparepair-underwear.md)
- [Non-Invasive Incontinence Wearables](https://www.trendhunter.com/trends/elitone-urge.md)
- [Smart Kegel Trainers](https://www.trendhunter.com/trends/tena.md)
- [Skin-Caring Incontinence Pads](https://www.trendhunter.com/trends/sensitive-carepads.md)