# Super-Sized Symbol Sneakers The M Attitude Logo Shoe by Adidas Really Shows Off By Peter Vallas | Published 2011-01-18 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/attiude-logo References: [highsnobiety](http://www.highsnobiety.com/news/2011/01/17/adidas-attitude-logo/) & [thegoodwillout](http://www.thegoodwillout.com/) Shoe company [Adidas](https://www.trendhunter.com/trends/lathemed-superstar-ii) has released the Spring 2011 line up called the Attitude Logo. Inspired by the [basketball shoes worn in the 80s](https://www.trendhunter.com/trends/sl-72-shoes), the Adidas Attitude Logo series combines [high tops with shiny leather](https://www.trendhunter.com/trends/f50-silver-metallic), sleek styling, and the tongue of the shoe featuring a powerful embossed Adidas logo. Whether you're wearing these shoes on the court or on the street, Adidas Attitude Logo sneakers are sure to make a statement. **Implications** - Consumers are getting more in touch with their favorite brands than ever before. Products that feature a certain company prominently are appealing to those with brand loyalty. In order to appeal to more shoppers, a company could focus on this when coming out with new items. ## Trend Insights (Trend Hunter) - Score: 2.3/10 - Popularity: 12% | Activity: 49% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### What Makes This Trend Stand Out - **Brand Loyalty:** Innovative products that prominently feature a company's logo can appeal to consumers with brand loyalty. - **Retro-inspired Footwear:** Footwear brands can capitalize on the popularity of vintage styles by creating sneakers inspired by iconic designs from the past. - **Statement Fashion:** There is a growing trend of consumers seeking fashion items that make a bold statement and showcase their personal style. ### Sectors Adopting This - **Footwear:** The footwear industry can explore opportunities to create innovative sneaker designs that cater to consumers' brand loyalty and desire for retro-inspired styles. - **Fashion:** The fashion industry can tap into the demand for statement pieces by incorporating bold branding elements in their designs and marketing strategies. - **Sportswear:** Sportswear brands can take advantage of the trend towards retro-inspired footwear by launching collections that feature vintage-inspired designs and nostalgic branding. ## Related on Trend Hunter - [City-Inspired Footwear](https://www.trendhunter.com/trends/lathemed-superstar-ii.md) - [90s-Inspired Bulky Skateboard Sneakers](https://www.trendhunter.com/trends/stan-smith-xlg.md) - [Cartoon-Inspired Casual Shoes](https://www.trendhunter.com/trends/patrick-star-superstar.md) - [Bubble-Like Semi-Transparent Sneakers](https://www.trendhunter.com/trends/superstar-bubble.md) - [Refined Achived Sneaker Styles](https://www.trendhunter.com/trends/adidas-6.md) - [Chunky Elevated Lifestyle Sneakers](https://www.trendhunter.com/trends/samba-sneaker-model.md) - [Sporty Fashion Spring Campaigns](https://www.trendhunter.com/trends/1000-back.md) - [Dynamic Chunky Branded Sandals](https://www.trendhunter.com/trends/adilette-22-xlg.md) - [Individuality-Focused Brand Campaigns](https://www.trendhunter.com/trends/adidas-originals-new-campaign.md)