# Positivity Vending Machines The Coke Tweet Machine Charges People Based on an Attitude Test By Laura McQuarrie | Published 2015-04-27 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/attitude-test References: [wersm](http://wersm.com/coca-cola-rewards-your-positive-attitude-on-twitter/) & [cocacola.es](http://www.cocacola.es/) We're often told that it pays to be positive, but it has never been truer than in the attitude test conducted by the Coke Tweet Machine. In its research, Coca-Cola found that people in the city of El Prat de Llobregat in Spain are some of the most negative on Twitter—roughly each positive tweet sent is countered by a negative one. As a city that's in the midst of a harsh economic crisis, it's no wonder that the people have something to gripe about. In order to get these Spanish citizens to lighten up, a unique vending machine was set up. The Coke Tweet Machine follows a user on Twitter and instead of charging a fixed price for a fizzy drink, it analyzes previous tweets to gauge positive or negative a person is; positive people payed less and negative people could expect to pay more. Since Coca-Cola is a brand that always strives to promote happiness, this campaign really challenges people to change their perspective, at least for the sake of their wallets. ## Trend Insights (Trend Hunter) - Score: 2.4/10 - Popularity: 12% | Activity: 53% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Positive Advertising:** Brands are utilizing innovative methods like the Coke Tweet Machine to promote positivity and challenge negative perceptions. - **Behavioral Analysis:** Analyzing user behavior on social media platforms can provide valuable insights for personalized pricing strategies and targeted marketing campaigns. - **Emotional Pricing:** The concept of charging customers based on their emotional state opens up opportunities for creating engaging and interactive experiences. ### Who This Affects Most - **Beverage:** The Coca-Cola campaign demonstrates potential for the beverage industry to use technology and social media to drive consumer engagement. - **Marketing and Advertising:** Incorporating behavioral analysis and personalized pricing into marketing strategies can help businesses develop more targeted and effective campaigns. - **Technology and Retail:** Integrating emotional pricing concepts into vending machines and retail experiences can enhance customer interactions and create unique selling points. ## Related on Trend Hunter - [Platform-Exclusive Sodas](https://www.trendhunter.com/trends/cocacola-happy-tears-zero-sugar.md) - [Uplifting Social Media Campaigns](https://www.trendhunter.com/trends/optimism-your-feed.md) - [Whimsical Snack Machines](https://www.trendhunter.com/trends/jaffa-cakes-installation.md) - [Smart Soda Dispenser Trials](https://www.trendhunter.com/trends/new-compact-freestyle-machine.md) - [Sound-Dectecting AR Mirrors](https://www.trendhunter.com/trends/venting-machine.md) - [Mixed-Reality Cola Billboards](https://www.trendhunter.com/trends/3d-coca-cola-billboard.md) - [Hydrogen-Powered Vending Machines](https://www.trendhunter.com/trends/hydrogenpowered-vending-machine.md) - [Perks-Filled Activations](https://www.trendhunter.com/trends/really-good-mood-machine.md) - [AR Sampling Advertisements](https://www.trendhunter.com/trends/sampling-billboard.md)