# Stink-Eye Photo Shoots 'Attitude' by Brice Hardelin Throws Some Serious Shade By Marissa Brassfield | Published 2010-04-19 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/attitude-by-brice-hardelin References: [behance.net](http://www.behance.net/Gallery/Attitude/483768) & [bricehardelin](http://www.bricehardelin.com/) 'Attitude' by Brice Hardelin is a photo shoot that features a model throwing some [serious shade](https://www.trendhunter.com/trends/dirty-looks). There's nothing like a [male model](https://www.trendhunter.com/trends/winter-2025-campaign) with a sour look on his face to grab my attention. The shoot takes place in a variety of [urban settings](https://www.trendhunter.com/trends/back-to-the-city), and the final images depict the model behind a jail cell. It just goes to show that giving someone attitude never pays off. See more shots of 'Attitude' by Brice Hardelin above. ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 57% | Activity: 20% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### What's Driving This Trend - **Attitude Photography:** This trend highlights the use of models portraying attitude and expressing strong emotions in photography. - **Urban Setting Photography:** This trend showcases the use of urban landscapes as backdrops in photography shoots, adding an edgy and gritty aesthetic. - **Conceptual Photo Shoots:** This trend focuses on creating visually striking and thought-provoking images that convey a narrative or message. ### Who This Affects Most - **Fashion and Apparel:** Disruptive innovation opportunities lie in incorporating attitude-driven photography to create edgy advertising campaigns and fashion editorials. - **Street Art and Graffiti:** This trend can inspire street artists and graffiti designers to experiment with incorporating attitude and emotions into their artwork. - **Advertising and Marketing:** Opportunities for disruptive innovation arise in using attitude-oriented photography to create impactful and attention-grabbing advertising campaigns for brands. ## Related on Trend Hunter - [British Youth-Culture Photography Books](https://www.trendhunter.com/trends/home-and-away.md) - [Avant-Garde Street Capsules](https://www.trendhunter.com/trends/day-3-capsule-2.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Monochrome Fashion Campaigns](https://www.trendhunter.com/trends/jiyongkim-fw25.md) - [Disruptive Fashion Art Galleries](https://www.trendhunter.com/trends/dirty-looks.md) - [Edgy Backpack-Centric Fashion Shows](https://www.trendhunter.com/trends/at-the-edge-of-time.md) - [Refined Vintage Militaristic Fashion](https://www.trendhunter.com/trends/studio-nicholson-fw25.md) - [Streetwear-Informed Sleek Sunglasses](https://www.trendhunter.com/trends/stssy-eyegear-1.md) - [Diverse Premium Unisex Eyewear](https://www.trendhunter.com/trends/bru-eyewear.md)