# Destigmatizing Men's Skincare Brands Atticus is a Black Co-Owned Skincare Brand for Men By Elena Rahman | Published 2021-08-12 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/atticus References: [beatticus](https://www.beatticus.com/) After years of frustration regarding the lack of male-targeted skincare brands, Mike Fine and Nathan Barksdale decided to create Atticus. The [men's skincare brand](https://www.trendhunter.com/trends/caldera-lab1) focuses on [destigmatizing cosmetic products to create inclusivity](https://www.trendhunter.com/trends/reframe-by-savannah-james). This allows these products to become part of everyone's health and wellness routines. The Black co-owned company uses premium ingredients in its debut lineup, which features nine products. Cleansers, Nightcreams, and SPF-enhanced Moisturizers are all included in the range to provide optimal efficacy for specific skin types and lifestyles. Each category includes three options: oily skin solutions, dry skin solutions, and combination skin solutions. This allows consumers to customize their routines based on their needs. Formulated alongside Dr. Hal Weitsbuch, a [board-certified dermatologist](https://www.trendhunter.com/trends/kind-atoms-1), Atticus ensures its consumers high-quality and effective products. Image Credit: Atticus ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 35% | Activity: 36% | Freshness: 10% - Audience gender: 90% men, 10% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What's Driving This Trend - **Men's Skincare Trends:** Opportunity to create more male-targeted skincare brands and destigmatize cosmetic products - **Inclusive Wellness Trends:** Opportunity to expand wellness products to be more inclusive of all genders and ethnicities - **Premium Ingredient Trends:** Opportunity to create brands that use premium ingredients to promote high-quality and effective products ### Who This Affects Most - **Skincare Industry:** Opportunity for skincare brands to tap into the growing market of men's skincare products - **Wellness Industry:** Opportunity for wellness brands to expand their offerings to become more inclusive of all genders and ethnicities - **Cosmetic Industry:** Opportunity for cosmetic brands to focus on destigmatizing cosmetic products and making them more mainstream for all consumers ## Related on Trend Hunter - [Heritage-Inspired Skincare](https://www.trendhunter.com/trends/setu-personal-care.md) - [Modern Men's Skincare Lines](https://www.trendhunter.com/trends/magnolia-league.md) - [Limited-Ingredient Skincare](https://www.trendhunter.com/trends/true-barrier-for-men.md) - [Elevated All-Natural Grooming Lines](https://www.trendhunter.com/trends/baz-and-co.md) - [Inclusive Intimate Skincare](https://www.trendhunter.com/trends/beauty-below.md) - [Masculine Hybrid Skincare Ranges](https://www.trendhunter.com/trends/enhanse-mens-skincare.md) - [Revitalizing Melanin-Targeted Skincare](https://www.trendhunter.com/trends/brownkind.md) - [Minimalist Performance-Driven Skincare Brands](https://www.trendhunter.com/trends/beauty-market.md) - [Men-Targeted Private Label Cosmetics](https://www.trendhunter.com/trends/mens-grooming-product-range.md)