# Conversational E-Commerce Features Attentive Debuts New SMS-Based Text-to-Buy Solution for Shopify By Niko Pajkovic | Published 2022-08-03 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/attentive References: [businesswire](https://www.businesswire.com/news/home/20220803005203/en/Attentive-Launches-Text-to-Buy-with-Shopify%E2%80%99s-Shop-Pay) & [attentive](https://www.attentive.com/)  Attentive is a leading "[conversational commerce](https://www.trendhunter.com/trends/instacart-and-chatgpt)" platform that aims to rethink business-to-consumer communication via SMS-based software solutions. The company's unique platform enables brands to conduct two-way conversations with their consumers in real time, which, in turn, allows them to create more personalized expereinces that lead to more sales. Recently, the company announced the launch of a new "text-to-buy" solution with [Shopify's](https://www.trendhunter.com/trends/postscript) 'Shop Pay,' which allows shoppers to buy products directly through an SMS-based conversation with their favorite brands. Built for mobile shopping, Attentive's new text-to-buy Shopify solution will be integrated into the platform's checkout flow. “Launching Attentive’s [text-to-buy solution](https://www.trendhunter.com/trends/buy-with-ai) is our first step to helping brands close the purchase gap and convert more browsers into buyers, and I cannot think of a better partner with which to launch than Shopify, given the breadth of its merchants, industry-leading security, and innovation," said Amit Jhawar, President of Attentive. Image Credit: Attentive ## Trend Insights (Trend Hunter) - Score: 3.9/10 - Popularity: 39% | Activity: 65% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Multimedia](https://www.trendhunter.com/multimedia) ## Key Themes ### Key Themes Behind This Trend - **Conversational Commerce:** The shift towards two-way real-time communication between brands and consumers enables the creation of more personalized experiences and increased sales opportunities. - **Text-to-buy Solutions:** SMS-based purchasing solutions can provide a more convenient and streamlined shopping experience for consumers, leading to increased sales and customer loyalty. - **Mobile Shopping:** The growth of mobile commerce presents an opportunity for businesses to optimize the shopping experience for on-the-go consumers, potentially leading to increased sales and customer retention. ### Where This Applies - **E-commerce:** By implementing conversational commerce and text-to-buy solutions, e-commerce businesses can create more engaging and personalized shopping experiences, leading to increased sales and customer retention. - **Retail:** Conversational commerce and text-to-buy solutions can help retailers to create more meaningful interactions with their customers, leading to increased sales and brand loyalty. - **Mobile Technology:** The growth of mobile shopping presents a significant opportunity for businesses in the mobile technology industry to provide innovative solutions that cater to the needs of on-the-go consumers. ## Related on Trend Hunter - [Text Messenger Checkout Applications](https://www.trendhunter.com/trends/postscript.md) - [Text Message Shopping Services](https://www.trendhunter.com/trends/textual.md) - [SMS Commerce Services](https://www.trendhunter.com/trends/klaviyo-1.md) - [Text-to-Shop Retail Services](https://www.trendhunter.com/trends/walmart-text-to-shop.md) - [Text-to-Shop Retail Initiatives](https://www.trendhunter.com/trends/texttoshop-tool.md) - [Text-Based Shopping Features](https://www.trendhunter.com/trends/walmart-4.md) - [Text-to-Shop Retail Services](https://www.trendhunter.com/trends/friday-personal-shopping-assistant.md) - [Chat App E-Commerce Integrations](https://www.trendhunter.com/trends/charles.md) - [AI Commerce Assistants](https://www.trendhunter.com/trends/ai-commerce-assistant.md)