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# DIY Severed Head Fixes
Shocking Krazy Glue Commercial

By Elsa Blaine | Published 2008-09-11 | Marketing
Source: Trend Hunter, https://www.trendhunter.com/trends/attention-grabbing-16-second-tv-spots-krazy-glue-severed-head-commercial
References: [youtube](http://www.youtube.com/watch?v=DU6Nc_Qwcj8)

It was the teenage girl yelling, “We have a [severed head](https://www.trendhunter.com/trends/wednesday-thing) over here!” that immediately grabbed my attention. Having missed the very beginning of this 16-second commercial for the famous brand of [super-strong adhesive Krazy Glue](https://www.trendhunter.com/trends/rapidfuse-flex-gel-super-glue) compelled me track it down to see it again.

After the initial startling exclamation, you see a little girl, dressed in pink with an oddly eerie appearance, sitting on a bench which makes you think for a moment—what did she do? Out of the blue, an unruffled woman then calmly appears like a surreal superhero, with a bottle in hand, “It’s okay I’ve got Krazy Glue.”

It’s amazing the effect that this TV spot produced by Joe Pistorio accomplished in such a short period of time.

## Trend Insights (Trend Hunter)

- Score: 4.2/10
- Popularity: 33% | Activity: 85% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Commercials](https://www.trendhunter.com/commercials)

## Key Themes

### Key Themes Behind This Trend

- **DIY Medical Solutions:** The trend of DIY medical solutions is growing, evidenced by this shocking Krazy Glue commercial featuring a severed head. Innovators in this space could develop new ways for people to address medical issues at home.
- **Non-traditional Advertisements:** Advertisers are experimenting with shock value and unexpected visuals to gain attention, as seen in this Krazy Glue commercial featuring a severed head. Companies may be able to disrupt the advertising industry by pushing creative boundaries.
- **Eerie Marketing:** The eerie appearance of the little girl in pink in this Krazy Glue commercial demonstrates a trend of marketers to use unsettling imagery in advertising to grab viewers' attention. An opportunity exists for innovators to find new ways to incorporate this strategy into branding.

### Where This Applies

- **Medical Devices:** DIY medical solutions like those featured in the Krazy Glue commercial could disrupt the medical devices industry by providing cheaper and more accessible alternatives for consumers.
- **Advertising:** Non-traditional advertisements like the Krazy Glue commercial that use shock value and unusual visuals could uproot traditional advertising models by sparking more consumer engagement.
- **Brand Strategy:** The use of eerie marketing tactics in the Krazy Glue commercial suggests a new way for brands to consider incorporating unsettling imagery into their branding strategy to stand out in a crowded market.

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