# Animal Instinct Technology Attenborough Design Group's Designs Mimick Animals' Disaster Responses By Allison Love | Published 2010-07-07 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/attenborough-design-group References: [notcot.org](http://www.notcot.org/post/32219/) & [todayandtomorrow.net](http://www.todayandtomorrow.net/2010/07/05/attenborough-design-group/) The Attenborough Design Group consists of James Chambers and Tom Judd, and they've created some pretty funny and inventive devices that avoid potentially damaging circumstances. The line of products were actually designed by [mimicking the reactions of animals](https://www.trendhunter.com/trends/anan). Attenborough Design Group has created three devices: the Gesundheit Radio, Floppy Legs and AntiTouch Lamp. The Gesundheit Radio sneezes to omit damaging dust from settling, while Floppy Legs lifts up when it comes into contact with liquid. Finally, the AntiTouch Lamp actually bends if you get too close to avoid getting burnt! ## Trend Insights (Trend Hunter) - Score: 3.9/10 - Popularity: 47% | Activity: 63% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Gadgets](https://www.trendhunter.com/gadgets) ## Key Themes ### What Makes This Trend Stand Out - **Biologically-inspired Technology:** Opportunity for creating innovative products by mimicking animal behaviors and responses. - **Adaptive Devices:** Potential for developing devices that can change their shape or behavior in response to specific stimuli. - **Safety-enhancing Solutions:** Opportunity to design products that proactively prevent and mitigate potential hazards. ### Sectors Adopting This - **Consumer Electronics:** Disruptive innovation opportunities in developing unique and interactive products inspired by animal behavior. - **Home Appliances:** Opportunity for creating adaptive and self-protective appliances that enhance convenience and safety. - **Industrial Design:** Potential for incorporating biologically-inspired elements into industrial products for improved efficiency and functionality. ## Related on Trend Hunter - [Tactile Smart Home Devices](https://www.trendhunter.com/trends/from-design-concept.md) - [Naturalistic Biophilic Lamp Designs](https://www.trendhunter.com/trends/bioo-lamp.md) - [Animalistic Ceramic Smart Solutions](https://www.trendhunter.com/trends/savannah-smart-products.md) - [Bird-Inspired Speaker Designs](https://www.trendhunter.com/trends/birdinspired-speaker.md) - [Nature Care Tools](https://www.trendhunter.com/trends/livio.md) - [Bird-Aiding Biodegradable Splints](https://www.trendhunter.com/trends/birdaid.md) - [Biomimetic Fashion Lines](https://www.trendhunter.com/trends/nonhuman-life.md) - [Wilderness-Inspired Furniture Series](https://www.trendhunter.com/trends/habitat-collection.md) - [Accessible Home Device Series](https://www.trendhunter.com/trends/accessble-home-device.md)