# Street Art Cycling Gear Attaquer Designs Urban Looks Complete with Bold Fonts and Patterns By Meghan Young | Published 2014-10-21 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/attaquer References: [coolhunting](http://www.coolhunting.com/style/attaquer-cycling-australia.php) & [attaquercycling](http://attaquercycling.com/apparel/) Inspired by [street art](https://www.trendhunter.com/trends/elho-x-andr-saraiva), Attaquer is a cycling brand based out of Sydney, Australia, that let's people ride in style. Traditional [cycling gear](https://www.trendhunter.com/trends/advanced-thermoregulation) is known for its gaudy colorways and unnecessary branding, but Attaquer hopes to change that one outfit at a time. As is written on Attaquer's website, "Borne out of a need for exciting, fresh and fashion-forward cycling kits, Attaquer breaks all the rules of what you've come to know of your kit." Founded by Stevan Musulin and Greg Hamer, Attaquer brings a fresh flavor and aesthetic to the cycling scene. It has partnered up with [local artists and artisans](https://www.trendhunter.com/trends/wasted-youth-x-tappei) in order to create looks that would speak to a number of different personality and tastes. ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 34% | Activity: 38% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Sports](https://www.trendhunter.com/sports) ## Key Themes ### Key Themes Behind This Trend - **Street Art-inspired Cycling Gear:** Opportunity for cycling brands to incorporate bold fonts and patterns into their designs - **Fashion-forward Cycling Kits:** Growing demand for stylish and appealing cycling attire with unique aesthetics - **Collaboration with Artists and Artisans:** Potential for partnerships between cycling brands and local artists to create unique and personalized cycling gear ### Where This Applies - **Cycling Apparel:** Disruptive innovation opportunity to revolutionize the traditional cycling gear with urban street art-inspired designs - **Sportswear:** Opportunity to introduce street art-inspired fashion elements into sportswear for a trendy and fashionable appeal - **Art and Design:** Opportunity for artists and designers to collaborate with cycling brands to create unique and artistic cycling gear ## Related on Trend Hunter - [Colorful Cycling Capsules](https://www.trendhunter.com/trends/dream-together.md) - [Collaborative Artistic Bicycle Designs](https://www.trendhunter.com/trends/david-carson.md) - [Long-Distance Cycling Apparel](https://www.trendhunter.com/trends/brevet.md) - [Bold Mountain Biking Apparel](https://www.trendhunter.com/trends/amlie-graef.md) - [Artist-Envisioned Electric Bikes](https://www.trendhunter.com/trends/artist-collaboration-series.md) - [Art-Inspired Streetwear Capsules](https://www.trendhunter.com/trends/vitesse.md) - [Minimal Cycling Retail Spaces](https://www.trendhunter.com/trends/maap-lab-sydney.md) - [Adventure-Ready Durable Apparel](https://www.trendhunter.com/trends/explore-collection.md) - [Reinvented Motorcross Gear](https://www.trendhunter.com/trends/kiko-kostadinov-x-fox-lab.md)