# Anime Game Collaborations Epic Games Added 'Attack on Titan' Content to Fortnite: Battle Royale By Colin Smith | Published 2023-04-11 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/attack-on-titan-fortnite References: [theverge](https://www.theverge.com/2023/4/11/23677443/fortnite-update-attack-on-titan-odm-gear) & [fortnite](https://www.fortnite.com/)  [Epic Games](https://www.trendhunter.com/trends/fortnite-x-jujutsu-kaisen) released a new Attack on Titan-themed update for Fortnite that includes the addition of [new cosmetics and gameplay elements](https://www.trendhunter.com/trends/balenciaga-fit). The update enables players with the season's battle pass to unlock Eren Jeager, the protagonist of Attack on Titan, as a playable character in Fortnite. Alongside the character, players may also earn back bling, mining tools, and other items themed after the [popular anime series](https://www.trendhunter.com/trends/minecraft-dragon-ball-z). In terms of the gameplay additions, this update introduced the ODM (Omni-Directional Movement) Gear from Attack on Titan in Fortnite. The ODM Gear is a hip-mounted, spring-loaded wire-swinging tool that allows players to navigate the map through air travel. The gear allows for swinging off of buildings, propelling toward buildings, or performing a short movement burst in any direction. Image Credit: Epic Games ## Trend Insights (Trend Hunter) - Score: 2.3/10 - Popularity: 19% | Activity: 36% | Freshness: 15% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Anime Game Collaborations:** Collaborations between gaming companies and popular anime series create new opportunities for cross-promotion and fan engagement. - **Crossover Cosmetics:** The addition of popular anime-themed cosmetics in non-Japanese games attracts fans, increases brand recognition and drives revenue through microtransactions. - **Cross-genre Gameplay:** Integration of elements from popular anime into games of different genres helps attract new audiences and offers innovative gameplay mechanics. ### Who This Affects Most - **Gaming:** Collaborations between gaming and anime industries drive player engagement, retention and increase revenue potential through cosmetics and microtransactions. - **Anime:** Collaborations with game developers provide anime series with additional sources of revenue, brand recognition and opportunities for fan engagement. - **Entertainment:** Cross-industry collaborations between anime and gaming industries offer new opportunities for fan engagement and revenue generation through merchandise, events and experiences. ## Related on Trend Hunter - [Shonen Anime Collaborations](https://www.trendhunter.com/trends/fortnite-x-jujutsu-kaisen.md) - [Anime-Themed Game Events](https://www.trendhunter.com/trends/my-hero-academia-2.md) - [Manga-Inspired Game Collaborations](https://www.trendhunter.com/trends/kaiju-no-8.md) - [Anime-Based Metaverse Games](https://www.trendhunter.com/trends/attack-on-titan-invasion.md) - [Adventure Cartoon Game Collabs](https://www.trendhunter.com/trends/fortnite-adventure-time.md) - [Anime-Inspired Game Crossovers](https://www.trendhunter.com/trends/dragon-ball-z-bundle.md) - [Anime QSR Collaborations](https://www.trendhunter.com/trends/attack-on-titan-1.md) - [Iconic Cartoon Game Collabs](https://www.trendhunter.com/trends/futurama-x-fortnite.md) - [Video Game Collaboration Events](https://www.trendhunter.com/trends/destiny-2-game.md)