# Anime-Themed Casual Sportswear BAIT and adidas Originals Launch an Attack on Titan Collection By Amy Duong | Published 2022-04-05 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/attack-on-titan-collection References: [hypebeast](https://hypebeast.com/2022/4/bait-adidas-attack-on-titan-collection-release-info) & [baitme](https://www.baitme.com/bait-attack-on-titan-adidas-consortium-ultraboost) [BAIT](https://www.trendhunter.com/trends/astro-boy-1) works in collaboration with Kodansha and adidas once again to launch the special Attack on Titan collection that is dropping to mark the end of 'Attack on Titan: The Final Season Part 2.' The most notable item in the new capsule is the Colossal Titan-themed shoe that takes on the form of the [adidas Consortium](https://www.trendhunter.com/trends/crunchyroll-x-adidas) [UltraBOOST](https://www.trendhunter.com/trends/ultraboost-collection). It is adorned with BAIT branding details and most of the shoe has been designed to look like the exposed flesh of the large Titan that is now possessed by Armin Arlelt. Notably, the shoes also come in a special tote bag, followed by hoodies and tees in the same design langage and rounded out by hats and a skate deck. Image Credit: Kodansha Ltd., BAIT, adidas ## Trend Insights (Trend Hunter) - Score: 5.5/10 - Popularity: 84% | Activity: 70% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) ## Key Themes ### Why This Trend Is Growing - **Pop Culture Fashion:** BaIt and adidas Originals' anime-themed sportswear collection highlights an opportunity to disrupt the fashion industry by featuring pop culture themes in clothing lines. - **Collaborative Marketing:** The collaboration between BAIT, Kodansha, and adidas to launch an anime-themed fashion collection demonstrates the potential of collaborative marketing across industries. - **Limited Edition Merchandising:** The release of the Colossal Titan-themed shoe by BAIT and adidas highlights the disruption potential of limited edition merchandise in the sports and fashion industries. ### Industries Being Reshaped - **Fashion:** The anime-themed sportswear collection launched by BAIT and adidas provides an opportunity for disruptive innovation in the fashion industry by incorporating pop culture themes into clothing. - **Marketing:** The collaboration between BAIT, Kodansha, and adidas to launch an anime-themed fashion collection highlights the potential of collaborative marketing in promoting products. - **Sports Merchandising:** The release of the Colossal Titan-themed shoe and other merchandise from BAIT and adidas showcases the opportunity for disruptive innovation in sports merchandising through limited edition releases and pop culture collaborations. ## Related on Trend Hunter - [Anime-Inspired Streetwear Lineups](https://www.trendhunter.com/trends/graniph-1.md) - [Anime-Inspired Streetwear Capsules](https://www.trendhunter.com/trends/youngla.md) - [Animated Character-Themed Collections](https://www.trendhunter.com/trends/astro-boy-1.md) - [Anime Sport Capsules](https://www.trendhunter.com/trends/crunchyroll-x-adidas.md) - [Game-Inspired Breathable Footwear](https://www.trendhunter.com/trends/ultraboost-collection.md) - [Anime-Inspired Uniform-Style Apparel](https://www.trendhunter.com/trends/fira-x-wear.md) - [Anime-Inspired Sneaker Collaborations](https://www.trendhunter.com/trends/reebok-2.md) - [Anime-Inspired Retro Apparel](https://www.trendhunter.com/trends/onitsuka-tiger-1.md) - [Nature-Inspired Shoe Collabs](https://www.trendhunter.com/trends/ultraboost-5-x-hermanos-koumori.md)