# Attachable Phone Lenses The Photojojo Mini-Telephoto Lens Makes Taking Pictures On-The-Go Easy By Yanis Rudzitis | Published 2011-02-15 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/attachable-iphone-lenses References: [uk.gizmodo](http://uk.gizmodo.com/5759793/iphone-telephoto-lens-makes-you-the-cutest-little-paparazzo) & [photojojo](http://photojojo.com/store/awesomeness/iphone-telephoto-lens/) The Photojojo [mini-telephoto lens](https://www.trendhunter.com/trends/pura-80-ultra) gives your [iPhone](https://www.trendhunter.com/trends/moment-tseries-mobile-lenses) 8x zoom and you a chance to capture images that you could only dream about previously. Each lens comes with a [sleek, matte black iPhone case](https://www.trendhunter.com/trends/new-case-series). Just slip your iPhone in the case, attach the lens and shoot. To get the focus, turn the lens' manual focus ring. When not in use, the Photojojo case can be left on and the lens can be slipped in the pocket. ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 55% | Activity: 25% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Gadgets](https://www.trendhunter.com/gadgets) ## Key Themes ### Why This Trend Is Growing - **Mobile Photography:** The popularity of attachable phone lenses reflects the growing trend of mobile photography, creating opportunities for innovative accessories and apps that enhance smartphone camera capabilities. - **Zoom Technology:** The 8x zoom functionality of attachable phone lenses demonstrates the trend of increasing demand for zoom capabilities in smartphone cameras, presenting opportunities for lens manufacturers to develop more powerful and compact zoom technologies. - **Convenience Accessories:** The emergence of attachable phone lenses highlights the trend of convenient accessories for smartphones, offering opportunities for entrepreneurs to create innovative products that enhance the functionality and convenience of mobile devices. ### Industries Being Reshaped - **Mobile Accessories:** The attachable phone lens industry presents disruptive innovation opportunities for mobile accessory manufacturers to create unique and specialized lens attachments that cater to different photography styles and needs. - **Photography Equipment:** The increasing popularity of attachable phone lenses opens up disruptive innovation opportunities in the photography equipment industry, allowing manufacturers to develop compact, high-quality lenses specifically designed for smartphones. - **App Development:** The trend of attachable phone lenses creates disruptive innovation opportunities in the app development industry, where developers can create software solutions that optimize the functionality and capabilities of these lenses when used with smartphones. ## Related on Trend Hunter - [Hyper-Zoom Smartphone Lenses](https://www.trendhunter.com/trends/sandmarc-telephoto-tetraprism.md) - [Pro-Grade Macro Smartphone Lenses](https://www.trendhunter.com/trends/moment-75mm-macro-lens.md) - [Pro-Approved Smartphone Lenses](https://www.trendhunter.com/trends/moment-tseries-mobile-lenses.md) - [Elongated Smartphone Photography Lenses](https://www.trendhunter.com/trends/sandmarc-probe-lens.md) - [Macro Smartphone Lenses](https://www.trendhunter.com/trends/moment-1.md) - [Pro-Grade Smartphone Cameras](https://www.trendhunter.com/trends/switchlens.md) - [Magnetic Detachable Smartphone Lenses](https://www.trendhunter.com/trends/martvsen-magstack.md) - [Space-Saving Smartphone Lenses](https://www.trendhunter.com/trends/shiftcam-lensultra.md) - [Mobile Magnification Tools](https://www.trendhunter.com/trends/macroscope-2.md)