# Adapted Streaming Service Launches The AT&T TV Streaming Service Caters to Cord Cutters By Daniel Johnson | Published 2020-03-02 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/att-tv References: [engadget](https://www.engadget.com/2020/03/02/att-tv-cord-cutting-streaming-service/) & [atttvnow](https://www.atttvnow.com/?source=ECDNDN00000aff00A&wtExtndSource=7649589_13803718_72705X1521812Xcf1e5a558a659188fff96d0fadb32d29&CI=CJ_AFFILIATE&RI=CJ1&RD=37922269&cjevent=bc3437f25cae11ea839700040a240610) AT&T is launching a new streaming service, named [AT&T TV](https://www.trendhunter.com/trends/att-connected-life), in order to cater to cord cutting consumers who may not be interested in conventional cable subscriptions. The AT&T TV service was initially announced last year, and now the details are being publicly released. Essentially, AT&T TV will provide much of the same content as Direct TV, however, it will be streamed through the [Android Streaming-TV box](https://www.trendhunter.com/trends/fire-tv-stick-hd). The streaming service will cost consumers $50 each month, with a contract that lasts for two years. However, some discounts will be provided to previous AT&T customers. Overall, the streaming service will help AT&T compete with many of the major streaming services, as many younger consumers do not purchase cable subscriptions. Image Credit: Shutterstock ## Trend Insights (Trend Hunter) - Score: 1.2/10 - Popularity: 2% | Activity: 24% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Multimedia](https://www.trendhunter.com/multimedia) ## Key Themes ### What's Driving This Trend - **Streaming Service Subscriptions:** Opportunity for disruptive innovation in the streaming service market with tailored subscriptions for cord cutting consumers. - **Android Streaming-tv Box:** Disruptive innovation opportunity lies in developing enhanced streaming devices compatible with the Android platform. - **Discounted Streaming Service:** Opportunity to disrupt the streaming market by offering discounted plans for previous customers and attracting new cord cutting consumers. ### Who This Affects Most - **Telecommunications:** Potential for disruptive innovation in the telecommunications industry with the launch of AT&T's new streaming service. - **Entertainment:** Opportunity for disruptive innovation in the entertainment industry by developing unique content for streaming services catering to cord cutting consumers. - **Consumer Electronics:** Disruptive innovation potential in the consumer electronics industry with the development of advanced Android streaming devices and accessories. ## Related on Trend Hunter - [Low-Cost Streaming Services](https://www.trendhunter.com/trends/roku-howdy.md) - [Fully-Integrated Streaming Devices](https://www.trendhunter.com/trends/virgin-media.md) - [Android-Powered TV Subscriptions](https://www.trendhunter.com/trends/odido.md) - [Affordable Streaming Bundles](https://www.trendhunter.com/trends/comcast-2.md) - [Cable Subscription Streaming Updates](https://www.trendhunter.com/trends/comcast-xfinity.md) - [Android-Powered TV Services](https://www.trendhunter.com/trends/bell-fibe-tv.md) - [AI-Powered Streaming Services](https://www.trendhunter.com/trends/sky-mexico.md) - [All-in-One Telecom Streaming Services](https://www.trendhunter.com/trends/verizon-play.md) - [Ad-Supported FAST Channels](https://www.trendhunter.com/trends/sling-tv-1.md)