# Anti-SMS Driving Campaigns AT&T 'No Text on Board' Pledge Asks You to Stop Texting and Driving By Katherinev123 | Published 2012-08-17 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/att-no-text-on-board References: [mashable](http://mashable.com/2012/08/16/att-campaign-texting-driving/) & [att](http://www.att.com/gen/press-room?pid=2964) Although most people understand that texting while driving is dangerous, according to statistics from the [AT&T](https://www.trendhunter.com/trends/national-council-on-aging) 'No Text on Board' campaign, a whopping 75 percent of teenagers say they still do it and 77 percent of them claim they have also seen their own parents texting while driving. AT&T has launched a campaign asking customers, [teens in particular](https://www.trendhunter.com/trends/lyft-teen-accounts), to take a pledge against texting and driving. The AT&T 'No Text on Board' comprises a dedicated website where visitors can submit a pledge and also download a free app that helps to reduce texting and driving. The app will respond to texts for you if you're driving as well as send all calls to voicemail; this way, drivers aren't tempted to reply to a message or take a call. AT&T has also created a documentary, shown here, about the risks of texting and driving. ## Trend Insights (Trend Hunter) - Score: 4.6/10 - Popularity: 57% | Activity: 74% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile) ## Key Themes ### Key Themes Behind This Trend - **Anti-sms Driving Campaigns:** Disruptive innovation opportunity: Develop advanced technologies and apps that can detect and block texting and driving in real-time. - **Teen Texting While Driving:** Disruptive innovation opportunity: Create educational programs and tools to change the behavior of teenagers and reduce the prevalence of texting while driving. - **Parental Influence on Texting While Driving:** Disruptive innovation opportunity: Design communication platforms and campaigns that educate parents about the dangers of texting while driving and encourage them to be role models for their children. ### Where This Applies - **Telecommunications:** Disruptive innovation opportunity: Develop integrated solutions that combine mobile network capabilities with AI-driven technology to prevent texting while driving. - **Automotive:** Disruptive innovation opportunity: Incorporate sensor technology and voice-command features into vehicles to detect and prevent texting while driving. - **Education:** Disruptive innovation opportunity: Integrate anti-texting-while-driving programs into school curriculums and develop interactive tools to engage students in understanding the risks and consequences. ## Related on Trend Hunter - [Teen Driving Safety Programs](https://www.trendhunter.com/trends/goldengauge-program.md) - [Mobile Device Addiction Campaigns](https://www.trendhunter.com/trends/mobile-device-addiction.md) - [Car Safety-Promoting PSAs](https://www.trendhunter.com/trends/never-happens-campaign.md) - [Hands-Free Driving Campaigns](https://www.trendhunter.com/trends/passenger-princess.md) - [Sober Driving Beer Campaigns](https://www.trendhunter.com/trends/when-you-drive-never-drink-1.md) - [Road Safety Spirit Campaigns](https://www.trendhunter.com/trends/captain-of-the-night-campaign.md) - [Home Safety Campaigns](https://www.trendhunter.com/trends/the-selfie-effect.md) - [Minimizing Phone Usage Initiatives](https://www.trendhunter.com/trends/heinekens-latest-campaign.md) - [Distraction-Free Flip Phones](https://www.trendhunter.com/trends/consumer-cellular.md)