# Apple Intervention Ads The AT&T Verizon iPhone 4 Commercial Presents the Companies' Similarities By Summer Luu | Published 2011-01-27 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/att-and-verizon-iphone References: [adweek.blogs](http://adweek.blogs.com/adfreak/2011/01/apple-wants-all-its-iphones-to-just-get-along.html) & [apple](http://www.apple.com) [Apple](https://www.trendhunter.com/trends/the-underdogs) just can't get enough of comparing two companies, just like in its new spot for the AT&T and [Verizon](https://www.trendhunter.com/trends/nada-yada-yada) [iPhone 4](https://www.trendhunter.com/trends/iphone-4-concept) Commercial. It resembles much like the famous "Get A Mac" campaign but replaces Justin Long and John Hodgman with two major US telecom companies who are currently battling for the same iPhone customers. In the new AT&T and Verizon iPhone 4 Commercial, Apple intervenes in the fight, suggesting to the rivals that "Two is better than one." ## Trend Insights (Trend Hunter) - Score: 2.2/10 - Popularity: 13% | Activity: 45% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### Key Themes Behind This Trend - **Comparative Advertising:** Disruptive innovation opportunity: Create a campaign that compares two competing brands to highlight the advantages of your own product or service. - **Brand Endorsements:** Disruptive innovation opportunity: Collaborate with well-known companies or personalities to endorse your product or service, leveraging their influence and credibility. - **Intervention Marketing:** Disruptive innovation opportunity: Introduce a marketing strategy where a third-party, like Apple in this case, mediates between rival companies to promote a mutually beneficial solution. ### Where This Applies - **Telecommunications:** Disruptive innovation opportunity: Develop new strategies or technologies to improve customer experience and attract customers in the competitive telecommunications industry. - **Advertising:** Disruptive innovation opportunity: Find fresh and engaging ways to captivate audiences through advertising campaigns, using storytelling and humor to differentiate from competitors. - **Consumer Electronics:** Disruptive innovation opportunity: Create innovative consumer electronics products or services that offer unique features or benefits, appealing to the tech-savvy market. ## Related on Trend Hunter - [Short Film-Inspired Ads](https://www.trendhunter.com/trends/the-underdogs.md) - [Charged Phone Ads](https://www.trendhunter.com/trends/apples-miss-you.md) - [Mobile Device Durability Ads](https://www.trendhunter.com/trends/apple-trust-issues.md) - [Cheeky Wireless Service Ads](https://www.trendhunter.com/trends/nada-yada-yada.md) - [Solution-Oriented Holiday Ads](https://www.trendhunter.com/trends/solutionoriented-holiday-ad.md) - [Vibrant Snowy Holiday Campaigns](https://www.trendhunter.com/trends/share-the-joy.md) - [Nostalgic Long-Form Infomercials](https://www.trendhunter.com/trends/mint-mobile-mintfomercial.md) - [Dreamy Dance-Centric Ads](https://www.trendhunter.com/trends/apple-and-spike-jonze.md) - [College-Focused Accessibility Campaigns](https://www.trendhunter.com/trends/im-not-remarkable.md)