# Visibly Distressed Campaigns The Atsuro Tayama Advertisements Feature a Distressed Herzigova By Jordy E | Published 2015-06-05 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/atsuro-tayama References: [fashioncopious.typepad](http://fashioncopious.typepad.com/fashioncopious/2015/06/eva-herzigova-for-atsuro-tayama-fw-1516-campaign-by-frederic-auerbach.html) & [atsurotayama.jp](http://www.atsurotayama.jp) The Atsuro Tayama Fall/Winter 2015/2016 [advertisements](https://www.trendhunter.com/trends/on-your-own-time) showcase the beauty of imperfection. In the campaign, the Japanese brand shot model Eva Herzigova who posed in a highly distressed manner for photographer Frederic Auerbach. In his images, Auerbach captured Herzigova doubled over and clutching her face candidly. This choice of positioning broke free from patterns in the [fashion world](https://www.trendhunter.com/trends/asos-inspired-by) that are often informed by prim and proper snapshots. Much like the atypical nature of the photography displayed here is the apparel itself. Exhibited in this collection is a reflective matching two piece suit, a [floral print skirt](https://www.trendhunter.com/trends/contemporary-femininity) and sheer fabrics. With leather additions and layered looks, shoppers will be able to pick from a diverse assortment of items. ## Trend Insights (Trend Hunter) - Score: 2.1/10 - Popularity: 25% | Activity: 30% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **Imperfection Aesthetics:** Businesses in the fashion and photography industries can explore the use of imperfection to create unique and captivating campaigns. - **Breaking Traditional Patterns:** Fashion brands can disrupt the industry by challenging conventional fashion photography norms and opting for more candid and distressed poses. - **Diverse Assortment:** Retailers and fashion designers can embrace diversity by offering a wide range of apparel choices that cater to different styles and preferences. ### Where This Applies - **Fashion:** The fashion industry can leverage imperfection aesthetics and diverse assortments to attract and engage customers. - **Photography:** Photography professionals can experiment with breaking traditional patterns in fashion photography to create visually striking and unconventional campaigns. - **Retail:** Retailers can capitalize on the trend of diverse assortments by curating a wide range of apparel options to cater to a broader customer base. ## Related on Trend Hunter - [Exploratory Rose-Centered Fashion Campaigns](https://www.trendhunter.com/trends/eva-green.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Authentic Fashion House Campaigns](https://www.trendhunter.com/trends/springsummer-2024.md) - [Contemporary Femininity Fashion Campaigns](https://www.trendhunter.com/trends/contemporary-femininity.md) - [Mock Social Good Fashion Ads](https://www.trendhunter.com/trends/not-models-own.md) - [Star-Studded Fashion Collections](https://www.trendhunter.com/trends/winter-2025-campaign.md) - [Monochrome Fashion Campaigns](https://www.trendhunter.com/trends/jiyongkim-fw25.md) - [Statement-Making Fall Collections](https://www.trendhunter.com/trends/auteur-studios-fall-2025.md) - [Body Paint Fashion Campaigns](https://www.trendhunter.com/trends/miley-cyrus-maison-margiela.md)