# Oversized Tofu Burgers The Freshness Burger Atsuage Tofu Japanese Burger Comes in Two Options By Michael Hemsworth | Published 2023-04-15 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/atsuage-tofu-japanese-burger References: [soranews24](https://soranews24.com/2023/04/14/japanese-burger-chain-releases-epic-tofu-burgers-designed-by-customers/)  The Freshness Burger Atsuage Tofu Japanese Burger is being launched as an [indulgent sandwich option](https://www.trendhunter.com/trends/actual-veggies-burgers) for patrons to try out this spring that doesn't skimp on ingredients. The burger boasts two thick pieces of [fried tofu](https://www.trendhunter.com/trends/lightly-fried-tofu) that are topped with [various sauces and toppings](https://www.trendhunter.com/trends/saucy-tofu-meal-kits) alongside lotus root to achieve a satisfying flavor and texture. The sandwich comes into options including Mentaiko Mayo and Kurozu-an, which offer spicy and sweet & sour flavors, respectively. The Freshness Burger Atsuage Tofu Japanese Burger is set to be available starting April 26 through May 30, 2023 and is priced at 650 yen. The sandwich balances out indulgent flavors and textures with fresh ingredients to strike the right combination for diners of all varieties to enjoy. Image Credit: PR Times ## Trend Insights (Trend Hunter) - Score: 2.4/10 - Popularity: 27% | Activity: 30% | Freshness: 15% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Indulgent Vegan Burgers:** Opportunity for plant-based protein companies to create high-end, gourmet vegan burgers with premium ingredients and unique flavor profiles. - **Asian-inspired Fast Food:** Disruptive innovation opportunity for fast food chains to incorporate Asian flavors and techniques into their menu items, appealing to a growing demographic of consumers interested in world cuisine. - **Lotus Root in Mainstream Cuisine:** Opportunity for food producers and restaurants to incorporate lotus root into their dishes as a unique, healthy and low-calorie ingredient that adds crunch and texture to sandwiches, salads, and stir-fries. ### Sectors Adopting This - **Plant-based Protein:** Opportunity for plant-based protein companies to create high-end, gourmet vegan burgers with premium ingredients and unique flavor profiles to cater to growing demand for vegan food options. - **Fast Food:** Disruptive innovation opportunity for fast food chains to incorporate Asian flavors and techniques into their menu items to appeal to a growing demographic of consumers interested in world cuisine and customized dining options. - **Specialty Vegetables:** Opportunity for specialty growers and vegetable producers to expand the use of lotus root in mainstream cuisine, positioning it as a healthy, low-calorie, and crunchy alternative to traditional ingredients in sandwiches, salads, and stir-fries. ## Related on Trend Hunter - [Regionally Flavored Meatless Foods](https://www.trendhunter.com/trends/the-tofoo-co-2.md) - [Regionally Inspired Plant-Based Foods](https://www.trendhunter.com/trends/the-tofoo-co-product.md) - [Regionally Inspired Burgers](https://www.trendhunter.com/trends/otona-no-gotouchi-teriyaki-burgers.md) - [Flavorful Veg-Forward Burgers](https://www.trendhunter.com/trends/juicy-marbles.md) - [Gochujang-Spiced Burgers](https://www.trendhunter.com/trends/yangnyeom-chicken-tatsuta-burger.md) - [Melty Simmered Beef Burgers](https://www.trendhunter.com/trends/torotama-gyusukiyaki-burgers.md) - [Soft-Boiled Egg Burgers](https://www.trendhunter.com/trends/wafu-hanjuku-tsukimi-zeppin-cheesenburger.md) - [Loaded Maitake Mushroom Burgers](https://www.trendhunter.com/trends/konya-wa-maitake-burger.md) - [Savory Pear-Topped Burgers](https://www.trendhunter.com/trends/nashi-double-teriyaki-burger.md)