# Crafty Cooking Commercials The Atria Dinner Ad Proves it's Easy to Make Food By Senduran Bhakthakumaran | Published 2012-03-10 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/atria-dinner-ad References: [adsoftheworld](http://adsoftheworld.com/media/tv/atria_dinner) & [creativecriminals](http://creativecriminals.com/tvcinemafilm/atria-dinner/) The Atria Dinner ad proves men have the ability to whip up a delicious meal in seconds. The only catch is that this boyfriend simply created the impression of preparing a dinner, when in reality he microwaved an Atria ready-made meal. Instead of preparing the meal, the boyfriend organized props, including dirty dishes, a used cutting board, smoking pots and a counter full of raw food items so that his woman could see all the work he didn't do. The last item the girlfriend sees is a tasty prepared meal, so the "mess" was all worth it. The Atria Dinner ad may have just made the stereotypical man's life a little (or a lot) easier. ## Trend Insights (Trend Hunter) - Score: 2.3/10 - Popularity: 26% | Activity: 36% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Humor](https://www.trendhunter.com/humor) ## Key Themes ### What's Driving This Trend - **Deceptive Advertising:** There is an opportunity for disruptive innovation in creating more honest ads that accurately represent product preparation. - **Ready-made Meal Revolution:** There is an opportunity for disruptive innovation in developing more delicious and healthy ready-made meals to help busy people save time and effort in cooking. - **Gender Stereotype Disruption:** There is an opportunity for disruptive innovation in challenging and breaking down gender stereotypes in advertising and promoting equality through diversity and inclusion. ### Who This Affects Most - **Ready-made Meal Industry:** The ready-made meal industry can capitalize on the opportunity to innovate and improve current products to cater to the increasing demand for convenience and quality in food products. - **Advertising Industry:** The advertising industry can capitalize on the opportunity to change the status quo of deceptive ads and create new strategies that build trust and transparency with consumers. - **Gender Equality Industry:** The gender equality industry, including non-profit organizations and advocacy groups, can capitalize on the opportunity to raise awareness and promote change towards breaking down gender stereotypes and achieving true equality. ## Related on Trend Hunter - [AI-Embracing Asian Cuisine Ads](https://www.trendhunter.com/trends/teriyaki-madness-whats-with-bob.md) - [Slow-Cooking Recipe Campaigns](https://www.trendhunter.com/trends/low-slow-mow.md) - [Pre-Portioned Food-Centric Holiday Campaigns](https://www.trendhunter.com/trends/dorot-gardens1.md) - [Customizable Frozen Dishes](https://www.trendhunter.com/trends/homebake-42530.md) - [Comical Love-Inspired Food Ads](https://www.trendhunter.com/trends/burger-king-loveinspired-ads.md) - [Delivery Mishap-Inspired Campaigns](https://www.trendhunter.com/trends/deliverbetter-campaign.md) - [Deceptive Pizza Campaigns](https://www.trendhunter.com/trends/pizza-hut-frozen-pizza.md) - [Product Review-Centered Campaigns](https://www.trendhunter.com/trends/kitchenaid-love-the-racks.md) - [Infomercial-Inspired Pizza Oven Campaigns](https://www.trendhunter.com/trends/matty-matheson-and-gozney.md)