# Supercar-Inspired Luxury Watches Atowak Ettore High Performance Watches are Inspired by Supecars By Elena Rahman | Published 2021-07-16 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/atowak-ettore References: [kickstarter](https://www.kickstarter.com/projects/atowak/atowak-ettore-4-arm-wandering-hour-in-a-supercar-style-shell) Atowak Ettore offers two styles of luxurious supercar-inspired watches. The beautifully crafted yet [affordable watches](https://www.trendhunter.com/trends/classivo-43) feature the complexity of [wandering hour timepieces](https://www.trendhunter.com/trends/double-tourbillon). Characterized by their high performance, the Atowak Ettore watches boast sophisticated, savvy, and tech-forward designs. The Ettore Drift watch has four arms to create a wandering hour display. Using 12 indicators that work in synchronicity with the four arms, the Drift watch uses features typically only seen in luxury and costly watches. The goal is to increase accessibility to this style of timepiece. In addition, the Drift resembles the elegance of a race track and lights up in the dark with a Swiss [Super LumiNova](https://www.trendhunter.com/trends/unimatic-toolwatch-series) coating. The Ettore Lite model differs from its counterpart, boasting a retrograde style with no wandering arm. Image Credit: Atowak Watch ## Trend Insights (Trend Hunter) - Score: 5.1/10 - Popularity: 70% | Activity: 72% | Freshness: 10% - Audience gender: 90% men, 10% women - Primary generations: Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Fashion for Men](https://www.trendhunter.com/fashionformen) ## Key Themes ### Why This Trend Is Growing - **Supercar-inspired Luxury Watches:** The trend of creating high-performance, complex timepieces inspired by supercars presents opportunities for industries to merge technology with fashionable design for a broad consumer base. - **Wandering Hour Timepieces:** The rise of these watches with wandering hour displays presents disruptive opportunities to the luxury watch industry by offering affordable yet sophisticated designs that are comparable to luxury watches. - **Racing-inspired Designs:** The trend of integrating racing-inspired designs in watches creates opportunities for the fashion and accessory industries to tap into the passion for racing beyond traditional motorsports enthusiast markets. ### Industries Being Reshaped - **Watchmaking:** The watchmaking industry has an opportunity to integrate technology and appealing designs from the supercar industry to create affordable and complex watches for a wider consumer base. - **Fashion and Accessory:** The fashion and accessory industry has an opportunity to tap into racing enthusiasts' passion by incorporating racing-inspired designs in their products beyond traditional motorsports markets. - **Luxury Goods:** The luxury goods industry has an opportunity to tap into the rising trend of wandering hour timepieces by offering affordable yet sophisticated designs that appeal to a broader consumer base. ## Related on Trend Hunter - [Premium Hypercar-Inspired Timepieces](https://www.trendhunter.com/trends/tourbillion-hyperwatch.md) - [Hypercar-Inspired Luxury Watches](https://www.trendhunter.com/trends/tourbillon-baguette.md) - [Sports Car-Branded Watch Designs](https://www.trendhunter.com/trends/aston-martins-formula-one-team.md) - [Racing-Inspired Chronographic Watches](https://www.trendhunter.com/trends/top-time-collection.md) - [Dual-Time Motorsport Watches](https://www.trendhunter.com/trends/tag-heuer-carrera-chronograph-extreme-sport.md) - [Italian Automotive Timepieces](https://www.trendhunter.com/trends/chopard-x-zagato-lab-one.md) - [Retro-Style Racer Timepieces](https://www.trendhunter.com/trends/roue-tps-watch.md) - [Luxe Chronograph Watches](https://www.trendhunter.com/trends/porsche-anniversary-chronograph.md) - [Bespoke Automobile Timepieces](https://www.trendhunter.com/trends/mercedes-amg-petronas.md)