# Versatile Alcohol-Free Spirits The Atopia Non-Alcoholic Spirits Come in Two New Flavors By Michael Hemsworth | Published 2022-04-06 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/atopia-nonalcoholic-spirits References: [foodbev](https://www.foodbev.com/news/william-grant-sons-extends-its-atopia-non-alcoholic-spirits-range/) & [atopiaspirits](https://www.atopiaspirits.com)  The Atopia non-alcoholic spirits are being launched by the [William Grant & Sons](https://www.trendhunter.com/trends/grants-blended-scotch-whisky)-owned brand as an alternative for consumers to choose this summer over alcoholic alternatives. The alcohol-free spirits now come in the Hedgerow Berry and Rhubarb & Ginger flavors, which are both perfect for use in summery cocktails. The Hedgerow Berry boasts notes of blackberries, redcurrants and raspberries, while the Rhubarb & Ginger focuses on green apple, rhubarb and a touch of pink grapefruit. The new Atopia non-alcoholic spirits are distilled in a copper pot before being blended with a range of natural flavors and botanicals, which gives them a true spirit-inspired profile. The products are arriving in the UK with the Rhubarb & Ginger variety launching at [Waitrose](https://www.trendhunter.com/trends/caleo) and Clink, while the Hedgerow Berry is at [M&S](https://www.trendhunter.com/trends/st-michael-chocolate) and Clink. Image Credit: Atopia ## Trend Insights (Trend Hunter) - Score: 4.6/10 - Popularity: 49% | Activity: 79% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Growth of Non-alcoholic Beverages:** The success of Atopia non-alcoholic spirits shows the potential for further growth in the non-alcoholic beverages market. - **Natural Flavors and Botanicals:** The use of natural flavors and botanicals in Atopia's non-alcoholic spirits highlights the trend towards healthier and more natural ingredients in food and beverage products. - **Alternative Alcohol Options:** Atopia's non-alcoholic spirits demonstrate the rising demand for innovative, non-alcoholic alternatives to traditional alcoholic beverages. ### Sectors Adopting This - **Beverage:** The success of Atopia's non-alcoholic spirits presents an opportunity for companies in the beverage industry to expand their product range and offer more non-alcoholic options. - **Hospitality:** Atopia's non-alcoholic spirits offer a disruptive innovation opportunity for the hospitality industry to provide innovative, non-alcoholic options for customers. - **Retail:** The rising demand for non-alcoholic alternatives provides an opportunity for retailers to explore and expand their non-alcoholic offerings. ## Related on Trend Hunter - [Zero-Proof Botanical Spirits](https://www.trendhunter.com/trends/abstinence-spirits.md) - [Alcohol-Free Spirit Ranges](https://www.trendhunter.com/trends/whitley-neill.md) - [Non-Alcoholic Distilled Spirits](https://www.trendhunter.com/trends/abstinence-spirits-1.md) - [Functional Non-Alcoholic Spirits](https://www.trendhunter.com/trends/aplos.md) - [Versatile Alcohol-Free Gin Spirits](https://www.trendhunter.com/trends/tarquins-cornish-dry-nonalcoholic-spirit.md) - [Alcohol-Free Botanical Spirits](https://www.trendhunter.com/trends/bittersweet-aperitivo.md) - [RTD Alcohol-Free Spritzes](https://www.trendhunter.com/trends/alcohol-free-spritzes.md) - [Alcohol-Free Italian Aperitivo](https://www.trendhunter.com/trends/wilderton-botanical-spirit.md) - [Pinkish Non-Alcoholic Spirits](https://www.trendhunter.com/trends/gordons-premium-pink-00.md)