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# Amazing Amphibian Vehicles
This Aton Impulse Viking Vehicle is a Monster Both on Land and in Water

By Sarah St.Jules | Published 2013-07-24 | Autos
Source: Trend Hunter, https://www.trendhunter.com/trends/aton-impulse-viking
References: [dailynewsdig](http://dailynewsdig.com/amphibious-russian-offroad-vehicle-aton-impulse-viking-2992/) & [atonimpulse](http://www.atonimpulse.com/Our_Company.html)

Vehicles are usually good at one medium: driving on roads; however, with this Aton Impulse Viking vehicle, you will be the master of both the roads as well as the water.

This vehicle is massive, and its centered engine and [water jet propulsion](https://www.trendhunter.com/trends/yamaha-crosswave-waverunner) allow it to get up to 15 km/h on water. Not only is the Viking superior on water, but it also is on land. This is the only [amphibian vehicle](https://www.trendhunter.com/trends/rand-roamer-29-boat) that has been certified to be allowed to have [unrestricted road use](https://www.trendhunter.com/trends/affordable-offroad-vehicle). This is a heavy-duty machine that is intimidating to look at. The technical prowess, combined with the exterior aesthetic makes this Aton Impulse Viking an interesting and completely new amphibian car.

## Trend Insights (Trend Hunter)

- Score: 3.0/10
- Popularity: 54% | Activity: 28% | Freshness: 8%
- Audience gender: 90% men, 10% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos)

## Key Themes

### Key Themes Behind This Trend

- **Amphibious Transportation:** The development of more amphibious vehicles for both recreational and commercial use creates opportunities for disruptive innovations in transportation and travel industries.
- **Water Sports and Recreation:** The availability of vehicles that can operate on land and water provides opportunities for new and unique water-based recreation activities, requiring innovative business models and marketing strategies to attract customers.
- **Defense and Military:** The ability of amphibious vehicles to navigate both water and land provides a significant advantage for military and defense operations, with opportunities for innovations in technology and design to improve the efficiency and effectiveness of these vehicles.

### Where This Applies

- **Automotive:** Automakers have the potential to integrate amphibious designs into their vehicle lineup to expand their offerings to a wider range of customers and explore new markets.
- **Tourism and Hospitality:** The creation of unique amphibious tour experiences and lodging options near waterways could attract new and curious travelers looking for adventurous and unconventional experiences.
- **Marine and Naval:** Improving the performance and capabilities of amphibious vehicles for use in maritime operations and defense will be a key area of focus for the marine and naval industry, presenting opportunities for innovative solutions to current challenges in this field.

## Related on Trend Hunter

- [Amphibious Off-Road Commercial Vehicles](https://www.trendhunter.com/trends/argo-sasquatch.md)
- [Autonomous Amphibious Vehicle Designs](https://www.trendhunter.com/trends/crosser-v1.md)
- [Luxury Electric Hovercrafts](https://www.trendhunter.com/trends/arosa-hovercraft.md)
- [Seafaring Camping Trailers](https://www.trendhunter.com/trends/amphibious-caravan.md)
- [E-Trike Boat Hybrids](https://www.trendhunter.com/trends/ztriton-20.md)
- [Rugged Rescue Vehicles](https://www.trendhunter.com/trends/rugged-rescue-vehicle.md)
- [High-Speed Remote-Controlled Tanks](https://www.trendhunter.com/trends/xrc-brawler.md)
- [Waterproofed Hybrid SUV Models](https://www.trendhunter.com/trends/lexus-lx-700h.md)
- [Aviation Powered Cars](https://www.trendhunter.com/trends/beast-by-john-dodd.md)