# Bank-Breaking Toy Cars The Atom Car Retails for £30,000 at Selfridges' Oxford Street Store By Erin Fox | Published 2014-12-10 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/atom-car References: [luxurytrump](http://luxurytrump.com/luxury-sports-cars/kid-everything-gold-plated-atom-car-selfridges-49000/) & [selfridges](http://www.selfridges.com/) The Atom Car is the answer you've been searching for. What do you get the kid who has everything? In this case, you can get them a £30,000 [gold plated toy car](https://www.trendhunter.com/trends/mschfs-hot-wheels). Made for passengers 3'6 feet and under, the toy car is perfect for any wealthy youngsters. This [luxury vehicle](https://www.trendhunter.com/trends/silver-cross-x-lamborghini) is made for the likes of Prince George and the spawn of Scott Disick. The gold-plated car has LED lights and can reach up to 15 mph. The car works completely off of rechargeable batteries, so no need to worry about hitting up the petrol station. Its interiors are wrapped in plush Nappa leather and the car comes with a custom license plate. It even comes with [Swarovski crystal embellishments](https://www.trendhunter.com/trends/art-car-1). ## Trend Insights (Trend Hunter) - Score: 6.0/10 - Popularity: 93% | Activity: 78% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Gen Alpha - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### Why This Trend Is Growing - **Luxury Toy Cars:** The trend of luxury toy cars offers a disruptive innovation opportunity for high-end toy manufacturers to tap into the affluent market of wealthy youngsters. - **Gold-plated Products:** The trend of gold-plated products presents a disruptive innovation opportunity for companies to cater to the demand for extravagant and exclusive items in the luxury market. - **Swarovski Crystal Embellishments:** The trend of Swarovski crystal embellishments opens up a disruptive innovation opportunity for businesses to incorporate luxury detailing and customization in various consumer products. ### Industries Being Reshaped - **Toy Manufacturing:** The toy manufacturing industry can explore disruptive innovation opportunities by introducing high-end luxury toy cars that cater to the affluent market segment. - **Luxury Goods:** The luxury goods industry can capitalize on the trend of gold-plated products by offering a range of opulent items that appeal to the desires of wealthy consumers. - **Jewelry and Accessories:** The jewelry and accessories industry can leverage the trend of Swarovski crystal embellishments to create premium and customized products that enhance the luxury experience for consumers. ## Related on Trend Hunter - [Life-Sized Electric Toy Cars](https://www.trendhunter.com/trends/wild-one-max.md) - [Opulent Off-Road Kids Cars](https://www.trendhunter.com/trends/mercedesbenz-unimog-kids-car.md) - [Automotive Brand Decor Toys](https://www.trendhunter.com/trends/rollsroyce-cameo.md) - [Air-Powered Racer Toys](https://www.trendhunter.com/trends/airpower-turbo-racer.md) - [Child-Centric Electric Cars](https://www.trendhunter.com/trends/kids-cars.md) - [Sustainable EV Toys](https://www.trendhunter.com/trends/little-tikes-cozy-coupe.md) - [Modernized Superhero RC Toys](https://www.trendhunter.com/trends/hot-wheels-rc-original-edition-batmobile.md) - [Minimalist SUV-Inspired Toys](https://www.trendhunter.com/trends/land-rover-icon-model-01.md) - [Italian Automobile Strollers](https://www.trendhunter.com/trends/automobili-lamborghini-x-silver-cross-reef-al-arancio.md)