# Luminescent Lifestyle Kicks The Atmos x Reebok 25th Anniversary Workout Sneaker Glows in the Dark By Taylor Keefe | Published 2012-02-09 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/atmos-x-reebok References: [freshnessmag](http://www.freshnessmag.com/2012/02/08/atmos-x-reebok-workout-25th-anniversary/) & [reebok](http://www.reebok.com) Very few liefstyle sneakers are as crisp and cool as the Atmos x Reebok Workout sneaker, which was made to celebrate the 25th anniversary of the iconic shoe. The recent collaboration, resulting in the Atmos x Reebok 25th anniversary Workout sneakers, features more than just an updated design. The lifestyle sneakers comes in an eggshell colorway with fine detailing along the outer sole and a vintage Reebok logo on the tongue. The Atmos contribution is even slicker: the shoe's outer material is glow in the dark. When worn at night, the shoes will emit a bright green light, which should notify ignorant drivers. The Atmos x Reebok collaboration is an attempt by both brands to increase a presence in the lifestyle footwear market. Only time will tell if the teamwork will pay off. ## Trend Insights (Trend Hunter) - Score: 4.8/10 - Popularity: 64% | Activity: 72% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### What's Driving This Trend - **Glow-in-the-dark Lifestyle Sneakers:** Opportunity for sneaker brands to innovate by incorporating glow-in-the-dark feature for lifestyle sneakers. - **Collaborations for Lifestyle Footwear Market:** Opportunity for fashion and footwear brands to collaborate in order to strengthen their presence in the lifestyle footwear market. - **Lifestyle Sneakers with Vintage Designs:** Opportunity for fashion and footwear brands to innovate by incorporating vintage designs for lifestyle sneakers to attract consumers looking for retro-inspired fashion. ### Who This Affects Most - **Fashion Industry:** Opportunity for fashion industry to innovate by incorporating glow-in-the-dark feature and vintage designs for lifestyle sneakers. - **Footwear Industry:** Opportunity for footwear industry to innovate by incorporating glow-in-the-dark feature and vintage designs for lifestyle sneakers. - **Sports Industry:** Opportunity for sports industry to collaborate with fashion and footwear brands by offering special editions of lifestyle sneakers for athletes and fans. ## Related on Trend Hunter - [Glowing Collaborative Y2K Sneakers](https://www.trendhunter.com/trends/vomero-5-1.md) - [Revived Dynamic Running Sneakers](https://www.trendhunter.com/trends/adistar-cushion-3.md) - [Floral Adorned Fluorescent Sneakers](https://www.trendhunter.com/trends/instapump-fury-4.md) - [Performance-Inspired Fashion Collabs](https://www.trendhunter.com/trends/reebok-x-white-mountaineering1.md) - [Functional Contemporary Sneakers](https://www.trendhunter.com/trends/reebok-x-white-mountaineering.md) - [Metallic Slim-Fitted Collaborative Sneakers](https://www.trendhunter.com/trends/country-og-1.md) - [Celebratory Shoe Anniversary Drops](https://www.trendhunter.com/trends/club-c-85-vintage.md) - [Game Console Sneaker Designs](https://www.trendhunter.com/trends/playstationinspired-sneaker.md) - [Exclusive Bright Neon Sneakers](https://www.trendhunter.com/trends/neon-tokyo.md)