# Luminous Reptile Runners Slither Your Feet into the 'atmos x adidas' Originals ZX8000 By Matt Ho | Published 2011-09-30 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/atmos-x-adidas-originals-zx8000 References: [freshnessmag](http://www.freshnessmag.com/2011/09/27/atmos-x-adidas-originals-zx8000-g-snk/) & [atmos-tokyo](http://www.atmos-tokyo.com/user_data/110927-zx8000.php) With [Nike](https://www.trendhunter.com/trends/snakeskin-colorway-2) releasing a series of runners, it's only reasonable that adidas strikes back with the new 'atmos x adidas' Originals ZX8000 sneakers. Although adidas has been busy releasing casual and basketball style footwear, their attention to runners hasn't been lost yet. A while back, the brand announced the launch of the [Adizero Feather](https://www.trendhunter.com/trends/adizero-evo-sl), and now they're coming out with the atmos x adidas Originals ZX8000. The sneaker has been given a vibrant touch with a bright aqua upper accented by yellow in certain areas of the sneaker. Look closer and you'll find a [snakeskin pattern](https://www.trendhunter.com/trends/year-of-the-snake) which actually glow in the dark; this will certainly make running at night a lot safer. The atmos x adidas Originals ZX8000 should make a good pair of shoes for anyone looking for trainers that combine style and high performance. ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 78% | Activity: 35% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### Why This Trend Is Growing - **Glow-in-the-dark Sneakers:** There is an opportunity for disruptive innovation in the footwear industry to create more innovative and visually appealing sneakers that glow in the dark. - **Runner-focused Footwear:** The growing demand for performance-focused sneakers presents an opportunity for disruption in the athletic footwear industry by creating specialized running shoes that combine style and functionality. - **Collaborative Sneaker Designs:** The partnership between brands like atmos and adidas showcases the potential for disruptive innovation in the fashion industry through collaboration, bringing unique and trendy designs to the market. ### Industries Being Reshaped - **Footwear:** The footwear industry has the potential for disruptive innovation by incorporating new and exciting features, such as glow-in-the-dark elements, into their designs. - **Athletic Apparel:** The demand for high-performance athletic footwear presents an opportunity for disruptive innovation in the athletic apparel industry by creating functional and stylish running shoes. - **Fashion:** The collaboration between brands in the fashion industry offers opportunities for disruptive innovation by bringing together unique and eye-catching designs that appeal to consumers. ## Related on Trend Hunter - [Reptilian-Inspired Bold Sneakers](https://www.trendhunter.com/trends/glowaconstrictor.md) - [Glowing Luminous Technical Sneakers](https://www.trendhunter.com/trends/gelkayano-14-4.md) - [Scale Texture Lifestyle Sneakers](https://www.trendhunter.com/trends/year-of-the-snake.md) - [Juxtaposing Dynamic Running Shoes](https://www.trendhunter.com/trends/adistar-cushion.md) - [Stealthy Iridescent Sneakers](https://www.trendhunter.com/trends/arctic-night.md) - [Sleek Running Shoes](https://www.trendhunter.com/trends/adizero-evo-sl.md) - [Animal-Inspired Patterned Footwear](https://www.trendhunter.com/trends/snakeskin-colorway-2.md) - [Nature-Inspired Shoe Collabs](https://www.trendhunter.com/trends/ultraboost-5-x-hermanos-koumori.md) - [Exclusive Bright Neon Sneakers](https://www.trendhunter.com/trends/neon-tokyo.md)