# Japanese Jungle Sneakers (UPDATE) The Atmos Nike Air Max Animal Pack Puts a Twist on Camo By Jonathon Brown | Published 2013-02-07 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/atmos-nike-air-max References: [highsnobiety](http://www.highsnobiety.com/2013/02/06/atmos-x-nike-air-max-1-animal-camo-pack-capsule-collection/) & [nike](http://www.nike.com) Your entire outfit can be riddled with camoflauge if you take out a subscription on each piece of the [Atmos Nike](https://www.trendhunter.com/trends/gelkayano-14-4) Air Max 1 Animal Pack. [Atmos is a Japanese boutique](https://www.trendhunter.com/trends/atmos-x-on-cloudmonster-void) who frequently collaborates with Nike. Tapping Japanese sneaker sensibilities is becoming more and more the norm with sneaker and street wear companies -- Nike’s collaboration with Atmos continues the craze. The Atmos Nike Air Max 1 Animal Pack features two sneakers, t-shirts and hats which all bear one of two camouflage tones. There is the sandy camouflage, which also bears cheetah prints, then the more jungle-like green and black camouflage. Enthusiasts can grab matching hats and t-shirts to complete the look. And because the [camouflage prints](https://www.trendhunter.com/trends/crocs-real-tree-pack) aren’t overbearing, it’s conceivable all three pieces could be worn together. ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 86% | Activity: 36% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Why This Trend Is Growing - **Japanese Sneaker Sensibilities:** Creating collaborative collections with Japanese sneaker sensibilities presents disruptive innovation opportunities for sneaker and streetwear companies. - **Camo-inspired Streetwear:** The use of camouflage patterns in streetwear collections offers disruptive innovation opportunities for fashion brands to tap into the growing demand for unique and edgy designs. - **Matching Hat and T-shirt Sets:** The trend of offering matching hat and t-shirt sets in sneaker collaborations creates disruptive innovation opportunities for brands to provide cohesive and stylish outfits for sneaker enthusiasts. ### Industries Being Reshaped - **Sneaker and Streetwear:** Sneaker and streetwear brands can benefit from creating collaborative collections with Japanese sneaker sensibilities, tapping into the demand for unique and fashionable designs. - **Fashion:** The fashion industry can embrace camo-inspired streetwear collections as a disruptive innovation opportunity to cater to the growing market of consumers seeking edgy and distinctive designs. - **Apparel Accessories:** The trend of offering matching hat and t-shirt sets in sneaker collaborations presents disruptive innovation opportunities for apparel accessory brands to provide coordinated and stylish options for fashion-forward consumers. ## Related on Trend Hunter - [Textured Seasonal Sneakers](https://www.trendhunter.com/trends/leaf-camo.md) - [Animal-Inspired Patterned Footwear](https://www.trendhunter.com/trends/snakeskin-colorway-2.md) - [Animal Patterned Lifestyle Sneakers](https://www.trendhunter.com/trends/samba-sneaker-4.md) - [Collaborative Textual Patchwork Sneakers](https://www.trendhunter.com/trends/gazelle-85.md) - [Chic Camo-Patterned Road Sneakers](https://www.trendhunter.com/trends/nike-vomero-premium-black-realtree.md) - [Tactical Camo-Tinged Sneakers](https://www.trendhunter.com/trends/book-1-sneaker.md) - [Dynamic Aqua-Tonal Joint Footwear](https://www.trendhunter.com/trends/gelkayano-20.md) - [Yellow Patterned Bold Sneakers](https://www.trendhunter.com/trends/university-gold-2.md) - [Camouflage-Detailed Lifestyle Sneakers](https://www.trendhunter.com/trends/realtree-camo-colorway.md)