# Rainbow Sneakers Atmos and New Balance CM996 Sneakers Are Like a Spectrum By Marissa Brassfield | Published 2009-04-05 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/atmos-new-balance-cm996 References: [hypebeast](http://hypebeast.com/2009/04/atmos-x-new-balance-cm996-rainbow-colorway/) & [item.rakuten.co.jp](http://item.rakuten.co.jp/atmos-tokyo/10006571/) These vibrant [Atmos](https://www.trendhunter.com/trends/gelkayano-14-4) and [New Balance](https://www.trendhunter.com/trends/1906r-green-astral-purple) CM996 Rainbow sneakers take on the 80's shoe design revival with a twist--through the color spectrum, that is. The gradient insoles give way to electric blue stripes and a patterned heel. The Atmos and New Balance CM996 Rainbow sneakers will be released at the end of April for $140. **Implications** - By combining a fondly recalled [retro aesthetic](https://www.trendhunter.com/trends/new-balance-1000-3) and modern comfort sensibilities, products such as this definitely appeal to nostalgic consumers that still maintain a modern mindset. Any time a company lets their consumers celebrate the past without having to fork out a fortune for actual vintage authenticity, they let them get the best of both worlds. ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 47% | Activity: 80% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### What's Driving This Trend - **Retro Aesthetic:** Opportunity for companies to combine nostalgic design elements with modern functionality to appeal to consumers who appreciate the past but also desire contemporary products. - **Revived 80's Fashion:** Opportunity for fashion brands to tap into the nostalgia market by reintroducing iconic 80's designs in a fresh and vibrant way, targeting consumers longing for a throwback. - **Color Spectrum Trend:** Opportunity for brands to incorporate colorful gradient designs into their products, capitalizing on the popular trend of vibrant color schemes and appealing to customers looking for unique and eye-catching items. ### Who This Affects Most - **Fashion:** Fashion brands can leverage the retro aesthetic trend to create innovative designs that blend nostalgia with contemporary style, offering consumers a unique fashion experience. - **Footwear:** Footwear companies can embrace the revived 80's fashion trend by releasing sneakers that feature iconic 80's design elements, attracting sneaker enthusiasts and fashion-forward individuals alike. - **Accessories:** Brands in the accessories industry can capitalize on the color spectrum trend by creating vibrant and eye-catching accessories that appeal to consumers seeking bold and dynamic fashion statements. ## Related on Trend Hunter - [Vibrant Colorway Sneakers](https://www.trendhunter.com/trends/1906r-green-astral-purple.md) - [Multi-Color Lifestyle Shoes](https://www.trendhunter.com/trends/green-astral-purple.md) - [Vibrantly Inspired Lifestyle Sneakers](https://www.trendhunter.com/trends/northern-lights-sneakers.md) - [Vibrant Runner Revivals](https://www.trendhunter.com/trends/fogbethecloud.md) - [Bright Colorblocking Lifestyle Sneakers](https://www.trendhunter.com/trends/2002r-sneaker-5.md) - [Vibrant Tonal Lifestyle Sneakers](https://www.trendhunter.com/trends/fluorescent-colorway.md) - [Neon-Tinged Dynamic Lifestyle Sneakers](https://www.trendhunter.com/trends/1906a-neon-pack.md) - [Sky-Inspired Gradient Sneakers](https://www.trendhunter.com/trends/dusk-colorway.md) - [Collaborative 90s-Era Sneakers](https://www.trendhunter.com/trends/new-balance-x-mita-sneakers-mt580.md)