# Cobalt Blue Dramatic Sneakers adidas Unveils the New Collaborative atmos Blue ADIMATIC By Amy Duong | Published 2022-06-08 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/atmos-blue References: [hypebeast](https://hypebeast.com/2022/6/adidas-originals-adimatic-atmos-blue-exclusive-release-info) & [atmos-tokyo](https://www.atmos-tokyo.com/lp/adidas-adimatic-atmosblue) [adidas](https://www.trendhunter.com/trends/adistar-cushion-3) introduces its latest collaboration alongside Japanese imprint atmos with the latest [atmos Blue colorway](https://www.trendhunter.com/trends/atmos-pink-and-adidas) that details the ADIMATIC sneaker model. It retains a retro silhouette as it was first introduced back in 1996, featuring new updates including the oversized branding accent on the lateral side of the shoe. It continues with the rounded adidas pin logo motifs and the tooth-like details that rest at the midsole foundation. The upper is made from a [sustainable suede material](https://www.trendhunter.com/trends/hamburg-sneaker-1) for a soft touch and boasts vertical black branding at the tongue tags. To honor the new drop, Japanese artist sKetChboOok3 delivers a special graphic tee that boasts his signature bear character wearing the new joint blue sneaker model. Image Credit: atmos ## Trend Insights (Trend Hunter) - Score: 2.4/10 - Popularity: 26% | Activity: 35% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) ## Key Themes ### What's Driving This Trend - **Sustainable Sneakers:** Opportunities for companies to create sustainable footwear using materials like suede. - **Collaborative Footwear:** Collaborating with artists and other brands to create unique and desirable footwear designs. - **Retro Silhouettes:** Updating classic sneaker designs with modern branding and accents for contemporary appeal. ### Who This Affects Most - **Fashion and Apparel:** The fashion industry can offer sustainable materials and collaborate with artists and other brands for unique, retro designs. - **Retail:** Retailers can offer innovative and unique collaborations in a variety of sustainable and retro styles. - **Sneaker Manufacturing:** Companies can create and innovate sustainable materials and classic retro designs for modern consumers. ## Related on Trend Hunter - [Revived Dynamic Running Sneakers](https://www.trendhunter.com/trends/adistar-cushion-3.md) - [Reimagined Low-Cut Suede Sneakers](https://www.trendhunter.com/trends/jabbar-low.md) - [Metallic Slim-Fitted Collaborative Sneakers](https://www.trendhunter.com/trends/country-og-1.md) - [Denim-Made Lifestyle Sneakers](https://www.trendhunter.com/trends/sambae.md) - [Platform Layered Collaborative Sneakers](https://www.trendhunter.com/trends/gazelle-bold.md) - [Dynamic Collaborative Sneakers](https://www.trendhunter.com/trends/clot-superstar.md) - [Collaborative Minimal Blue Sneakers](https://www.trendhunter.com/trends/gt2160-sneaker-4.md) - [Collaborative Slim Lifestyle Sneakers](https://www.trendhunter.com/trends/crazy-raccoon.md) - [Stealthy Iridescent Sneakers](https://www.trendhunter.com/trends/arctic-night.md)