# Sausage Roll Distribution Machines Greggs Introduces the Sausage Roll ATMmm Machine By Amy Duong | Published 2024-07-24 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/atmmm References: [community.designtaxi](https://community.designtaxi.com/topic/4306-greggs-debuts-sausage-roll-atmmm-to-feed-hungry-passersby/)  Taking place recently in Newcastle, England, Greggs introduced a bright coral machine dubbed the ATMmm which dispenses sausage rolls. It is detailed with the [Monzo bank](https://www.trendhunter.com/trends/greggs-and-monzo) logo correlated with the bright tonal palette, showcasing the collaboration between Greggs and the digital bank. Passerbys are able to interact with the machine and withdraw a free sausage roll including the option to obtain a vegan alternative. Additionally, there was also the opportunity to win more prizes as every 100th customer got a £50 gift card so that they could purchase more sausage rolls at their local location. This machine celebrated the new partnership between the two brands with perks such as a free sausage roll, hot drink, or doughnut every week for Monzo Perks and [Max](https://www.trendhunter.com/trends/pepsi-max-cans) subscribers. Image Credit: Greggs ## Trend Insights (Trend Hunter) - Score: 1.8/10 - Popularity: 13% | Activity: 14% | Freshness: 26% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) ## Key Themes ### Why This Trend Is Growing - **Automated Food Dispensing:** Innovative food distribution can be seen with machines like the ATMmm, reshaping how consumers access fresh meals. - **Collaborative Brand Promotions:** Partnerships such as the one between Greggs and Monzo highlight unique marketing ventures that engage customers through collaborative efforts. - **Vegan Convenience Options:** The inclusion of vegan alternatives in vending machines underscores the rising demand for easily accessible plant-based foods. ### Industries Being Reshaped - **Food and Beverage:** The introduction of fresh meal ATMs represents a novel approach to distributing and marketing food products. - **Financial Services:** Monzo's collaboration with Greggs serves as an example of how financial institutions can leverage partnerships to enhance brand loyalty and customer engagement. - **Health and Wellness:** Offering vegan options in convenience settings aligns with the growing industry trend towards accommodating a diverse range of dietary preferences. ## Related on Trend Hunter - [Sausage Snack ATMs](https://www.trendhunter.com/trends/greggs-and-monzo.md) - [Bakery Brand Vending Machines](https://www.trendhunter.com/trends/greggs-vending-machines.md) - [Pastry-Inspired Clutches](https://www.trendhunter.com/trends/greggs-sausage-roll-clutch.md) - [Sausage Roll Wax Sculptures](https://www.trendhunter.com/trends/greggs-sausage-roll.md) - [Sausage Roll-Holding Jackets](https://www.trendhunter.com/trends/all-conditions-greggs.md) - [Oversized Seasonal Sausage Rolls](https://www.trendhunter.com/trends/foot-long-sausage-roll.md) - [Meatless Vending Machines](https://www.trendhunter.com/trends/meatless-farm-apm.md) - [Savory Pastry-Honoring Tapestries](https://www.trendhunter.com/trends/greggs-tapastry.md) - [Quick-Serve Bakery Retail Shops](https://www.trendhunter.com/trends/bitesize-greggs.md)