# Human Bank Machines Santander UK's Fun ATM Machines are Loaded with Surprises By Laura McQuarrie | Published 2015-01-14 | Unique Source: Trend Hunter, https://www.trendhunter.com/trends/atm-machines References: [creativecriminals](http://creativecriminals.com/santander/the-jenson-button) & [santander](http://www.santander.co.uk/uk/index) As part of its fun Santander’s [Secret Santa stunts](https://www.trendhunter.com/trends/scamvent-calendar), this UK bank decided to give its customers a surprise at its [ATM machines](https://www.trendhunter.com/trends/selfservice-cash-dispensers). The prank involved having a "special" ATM machine that the branch was in need of feedback on. Unbeknownst to the customers, the special ATM had a person inside—Formula One driver Jenson Button. Customers were prompted to press the red on-screen "Jenson Button," which immediately caused a flap on the ATM to open, so that Button could personally hand people money. As a treat, these people were given a gift of £100, as well as a Christmas hamper delivery by Button as he came out of the machine. Since [banking and money management](https://www.trendhunter.com/trends/next-thing-you-know) can be a source of stress for a lot of people, this is a fantastic way to share, especially during the holiday season when spending is high. ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 18% | Activity: 56% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Unique](https://www.trendhunter.com/unique) > [Pranks](https://www.trendhunter.com/pranks) ## Key Themes ### Key Themes Behind This Trend - **Interactive ATM Machines:** Banks can incorporate technology and surprise elements to make the ATM experience more interactive and fun for customers. - **Celebrity Endorsements for Banking Services:** Banks can utilize the star power of celebrities to grab attention and attract new customers to their services. - **Customer Experience Marketing:** Brands can create memorable customer experiences that go beyond traditional advertising to build loyalty and boost brand recognition. ### Where This Applies - **Banking Industry:** Banks can use interactive and surprise elements to make banking more engaging for customers, leading to increased customer satisfaction and brand loyalty. - **Marketing Industry:** Marketing agencies can help brands create memorable experiences for customers that differentiate them from competitors and build brand recognition. - **Entertainment Industry:** Celebrities can be utilized by banks to create memorable experiences for customers that generate buzz and increase brand recognition. ## Related on Trend Hunter - [Fake ATM Pop-Ups](https://www.trendhunter.com/trends/fake-atm.md) - [Sausage Roll Distribution Machines](https://www.trendhunter.com/trends/atmmm.md) - [AI-Assisted Dual-Side ATMs](https://www.trendhunter.com/trends/dualsided-atm.md) - [Human-Centric Bank Branding Campaigns](https://www.trendhunter.com/trends/more-human.md) - [Feel-Good Financial Campaigns](https://www.trendhunter.com/trends/banksgiving.md) - [Hyper-Targeted Book Covers](https://www.trendhunter.com/trends/the-book-of-money.md) - [Metaverse ATMs](https://www.trendhunter.com/trends/decentraland-1.md) - [Pie Vending Machines](https://www.trendhunter.com/trends/pie-vending-machine.md) - [Banking AI Assistants](https://www.trendhunter.com/trends/lloyds-bank.md)