# Sustainable Protein Mochi Tarts Atlr.72 Mochelie is Made with Solein By Michael Hemsworth | Published 2025-12-18 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/atlr72-mochelie References: [foodbev](https://www.foodbev.com/news/ajinomoto-expands-atlr-72-brand-with-solein-based-mochi-tart-in-singapore) & [ajinomoto](https://www.ajinomoto.com)  The Atlr.72 Mochelie mochi-filled almond tarts are a series of sweet treats created by the [Ajinomoto Group](https://www.trendhunter.com/trends/atlr72) that will offer consumers a way to satisfy their sweet tooth in a sustainable way. The tarts come in three flavors including Sesame Noir, Yuzu Fromage and Azuki Matcha, which are each crafted with [plant-based ingredients including Solein](https://www.trendhunter.com/trends/solein-shake). These ingredients enable the amount of butter, milk and eggs used in each tart to be reportedly reduced to less than one-third of the recipe to give them a decidedly more sustainable recipe than alternatives. The Atlr.72 Mochelie mochi-filled almond tarts are being launched in time for the holiday season and are headed to select locations in Singapore for consumers to pick up ahead of Christmas. ## Trend Insights (Trend Hunter) - Score: 4.7/10 - Popularity: 36% | Activity: 50% | Freshness: 56% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Plant-based Sweet Treats:** The increasing availability of plant-based sweets like mochi tarts reflects a growing demand for indulgent yet ethical dessert options. - **Solein-powered Foods:** Incorporating Solein into recipes is revolutionizing the food industry by significantly reducing reliance on traditional animal-based ingredients. - **Cultural Fusion Desserts:** Combining traditional flavors like Yuzu and Azuki emphasizes the potential for innovation in creating globally appealing desserts that celebrate cultural diversity. ### Where This Applies - **Alternative Protein Industry:** The deployment of Solein as an ingredient in desserts showcases the evolving opportunities in the alternative protein sector to redefine food production. - **Confectionery Industry:** Shifting consumer preferences towards environmentally friendly sweets are encouraging the confectionery industry to adapt and innovate with sustainable ingredients. - **Food Retail Industry:** Strategically launching innovative desserts in select locations highlights the importance of tailored marketing strategies in the evolving food retail landscape. ## Related on Trend Hunter - [Dubai-Style Mochi Bites](https://www.trendhunter.com/trends/dubai-chocolate-style-mochi-ice-cream.md) - [Sour Mochi Gummies](https://www.trendhunter.com/trends/issei-mochi-gummies.md) - [Dubai-Style Mochi Snacks](https://www.trendhunter.com/trends/dubai-chocolate-style-mochi.md) - [Puffed Ancient Grain Bites](https://www.trendhunter.com/trends/paktli.md) - [Dairy-Free Iced Latte Coffees](https://www.trendhunter.com/trends/atlr72-green-drop-coffee.md) - [Sustainable Seafood-Free Fillets](https://www.trendhunter.com/trends/fishless-fillets.md) - [Plant-Powered Mochi Cakes](https://www.trendhunter.com/trends/korean-mochi-cake.md) - [Nutty Sesame Mochi Snacks](https://www.trendhunter.com/trends/black-sesame-mochi.md) - [Protein-Packed Plant Foods](https://www.trendhunter.com/trends/maeil-dairies.md)