# Bay Area Skater Lookbooks The West Coast Flair of Atlas 2011 SS Collection Makes a Strong Debut By Matt Ho | Published 2011-06-19 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/atlas-2011-ss-collection References: [hypebeast](http://hypebeast.com/2011/06/atlas-2011-springsummer-lookbook/) & [atlasskateboarding](http://www.atlasskateboarding.com/index.php?itemid=584#more) Summertime means outdoor biking and other extreme sports like skateboarding. To get you properly set up with the appropriate attire, here's the Atlas 2011 SS Collection for your viewing pleasure. With the Atlas 2011 SS Collection comes a series of photos that shows off some impressive gear for this season. As expected, the clothing is casual, with a variety of graphic tees, hoodies, collared shirts and plaid for tops. The brand also brings denim and some new hats to shield you from the sun as you cruise along the streets. The mix of tees and other styled tops brings a nice variety of clothes to those who are looking to mix things up a little. The visuals are solid and would make great outfits to wear even when you're not skating. ## Trend Insights (Trend Hunter) - Score: 1.9/10 - Popularity: 41% | Activity: 7% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Fashion for Men](https://www.trendhunter.com/fashionformen) ## Key Themes ### Why This Trend Is Growing - **Outdoor Sports Fashion:** Disruptive innovation opportunity: Create sustainable and eco-friendly clothing lines for outdoor sports enthusiasts. - **Streetwear Lookbooks:** Disruptive innovation opportunity: Integrate augmented reality technology into lookbooks for an interactive shopping experience. - **Skateboarding Accessories:** Disruptive innovation opportunity: Develop innovative safety gear and accessories with advanced materials and technology. ### Industries Being Reshaped - **Fashion:** Disruptive innovation opportunity: Introduce 3D printing to produce customizable and on-demand clothing items. - **Technology:** Disruptive innovation opportunity: Develop smart textiles and wearable technology for enhanced performance and safety during outdoor sports. - **Sports Equipment:** Disruptive innovation opportunity: Create lightweight and durable skateboarding equipment using advanced materials and design techniques. ## Related on Trend Hunter - [Practical Californian Streetwear](https://www.trendhunter.com/trends/gramicci-spring-summer-2024.md) - [Mid-Summer Streetwear Launches](https://www.trendhunter.com/trends/when-the-smoke-clears-collection.md) - [Seasonal Streetwear Collections](https://www.trendhunter.com/trends/pyra-scenic-route.md) - [Motorsport-Inspired Premium Streetwear](https://www.trendhunter.com/trends/alpinestars.md) - [Spring Technical Apparel](https://www.trendhunter.com/trends/acoldwall-5.md) - [Versatile Summer-Ready Fashion](https://www.trendhunter.com/trends/marmot-1.md) - [Summer-Ready Premium Fashion](https://www.trendhunter.com/trends/california-summer.md) - [Skateboarding Heritage Collection](https://www.trendhunter.com/trends/united-through-skateboarding.md) - [Beach-Inspired Spring Fashion Capsules](https://www.trendhunter.com/trends/a-kind-of-guise-3.md)