# Prismic Liquor Branding Atlantic Vodka Packaging Alters its Colored Accents Beneath Club Lighting By Amelia Roblin | Published 2013-12-23 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/atlantic-vodka-packaging References: [packagingoftheworld](http://www.packagingoftheworld.com/2013/12/atlantic-vodka.html) & [behance.net](https://www.behance.net/gallery/ATLANTIC-VODKA/11595321) Plenty of exciting [illustrations and stimulating hues](https://www.trendhunter.com/trends/core-legends) have been used to contain all sorts of different products, so the designer of [Atlantic Vodka](https://www.trendhunter.com/trends/eusexua-matcha) packaging aimed for another level of visual intrigue. For the 250-milliliter aluminum cans of the alcoholic drink, Dusan Fusion Tucakovic began with a bright white base tone that would enable the container to change its appearance. Intended for the atmosphere of lounges and clubs, these cans easily pick up and reflect bright neon lights for a fascinating prismatic optical effect. Dimension that isn't present is suggested in Atlantic Vodka packaging, and the branding symbolism is consistent with this. Icons of folded paper boats with shaded sections evoke depth against the smooth curves. ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 63% | Activity: 64% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Prismatic Packaging:** Opportunity for liquor brands to use prismatic packaging that reflects neon lights for a visually captivating effect. - **Dimensional Branding:** Opportunity for alcoholic beverage brands to incorporate folded paper boat icons on packaging to evoke depth and add visual interest. - **Dynamic Optical Effects:** Opportunity for brands to design packaging that changes appearance under specific lighting conditions, creating a captivating visual experience for consumers. ### Industries Being Reshaped - **Alcoholic Beverage Packaging:** Alcoholic beverage companies can explore innovative packaging designs that enhance the visual experience in lounges and clubs. - **Nightlife and Entertainment:** Opportunity for the nightlife and entertainment industry to collaborate with liquor brands for visually appealing packaging that adds to the overall atmosphere. - **Graphic Design:** Graphic designers can find opportunities to create unique and visually intriguing packaging designs for alcoholic beverages, incorporating optical effects and dimensional elements. ## Related on Trend Hunter - [Aurora-Inspired Vodka Bottles](https://www.trendhunter.com/trends/grey-goose-bottle.md) - [Phosphorescent Energy Drink Cans](https://www.trendhunter.com/trends/dynamit.md) - [Creative Collectible Spirits Bottles](https://www.trendhunter.com/trends/collectible-spirits-bottle.md) - [Luminous Beverages Branding](https://www.trendhunter.com/trends/Rithms-Enlite.md) - [Uplifting Artistic Alcohol Packaging](https://www.trendhunter.com/trends/absolut-haring-artist-edition-bottle.md) - [Colorful Kombucha Branding](https://www.trendhunter.com/trends/colorful-kombucha-branding.md) - [Revamped Canned Cocktail Branding](https://www.trendhunter.com/trends/canteen-spirits-1.md) - [Accessible Cooler Packaging](https://www.trendhunter.com/trends/vodka-soda-sunset.md) - [Ready-to-Pour Tinned Spirits](https://www.trendhunter.com/trends/departed-spirits.md)