# Beer-Inspired Lip Balms Atlantic Farms Uses Hops in Its Lip Balm Collection By Lacey-Jane Walsh | Published 2013-05-14 | Updated 2013-05-16 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/atlantic-farms References: [uncrate](http://uncrate.com/stuff/atlantic-farms-hops-lip-balm/) & [atlantic-farms](http://www.atlantic-farms.com/) [Atlantic Farms](https://www.trendhunter.com/trends/Atlantic-Health) has created a lip balm collection with an ingredient normally found in your favorite brews. These hops-based lip balms won't give you a buzz, but you may notice a familiar after taste once its been applied. These fantastic hops lip balms come in a variety of tasty flavors such as grapefruit, mint, lavender and India Pale Ale. Atlantic farms creates this intriguing lip care line by steeping hops and virgin olive oil. They then blend in coconut and hempseed oils and add beeswax to the mix as well. Near the end of the production process, they also toss in ground hops, which is where that awesome after taste comes from. The Atlantic Farms Hops Lip Balm collection is an interesting approach to lip care; one that beer lovers can certainly appreciate. ## Trend Insights (Trend Hunter) - Score: 4.6/10 - Popularity: 52% | Activity: 79% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Hops-based Lip Balms:** Creating lip balms infused with hops opens up opportunities to tap into the growing demand for unique and natural lip care products. - **Food-inspired Lip Care:** Exploring the use of food ingredients like hops in lip care products can lead to innovative and indulgent formulations that cater to consumer preferences for natural and flavorful skincare. - **Beer-inspired Personal Care:** Expanding the beer-inspired personal care category by developing lip balms that incorporate the essence of different beer flavors can attract both beer enthusiasts and beauty product consumers. ### Where This Applies - **Beauty and Personal Care:** The beauty and personal care industry can leverage the trend of using unconventional ingredients like hops to create unique lip care offerings that stand out in the market. - **Craft Beer:** Craft breweries can explore partnerships or brand extensions into the personal care space through collaborations that bring the essence of their beer flavors into lip balms. - **Natural Skincare:** The natural skincare industry can embrace the use of hops in lip balms as a botanical ingredient that offers benefits such as antioxidants and soothing properties. ## Related on Trend Hunter - [Cocktail-Inspired Lip Balms](https://www.trendhunter.com/trends/omy-lip-drinks.md) - [Spice-Infused Lip Balms](https://www.trendhunter.com/trends/spice-balms.md) - [Sour Lip Balms](https://www.trendhunter.com/trends/sour-lip-balm.md) - [Flavor-Packed Lip Balms](https://www.trendhunter.com/trends/hismile-lip-balm.md) - [Hot Honey Lip Balms](https://www.trendhunter.com/trends/burts-bees-x-mikes-hot-honey.md) - [Mood-Boosting Lip Balms](https://www.trendhunter.com/trends/oh-yeahh-lip-balm.md) - [Dessert-Like Multi-Benefit Balms](https://www.trendhunter.com/trends/breeze-balm.md) - [Conditioning Lip Oils](https://www.trendhunter.com/trends/lip-oil-balm.md) - [Pocket-Friendly Lip Balms](https://www.trendhunter.com/trends/space-camp-wellness.md)