<!-- canonical: https://www.trendhunter.com/trends/atla-tacos -->
<!-- robots: noindex -->

# Inventive NYC Tacos
Two Atla Tacos Have Been Released and in Two Incredible Flavors

By Justin Lam | Published 2018-02-27 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/atla-tacos
References: [grubstreet](http://www.grubstreet.com/2018/02/enrique-olvera-debuts-first-ever-nyc-tacos-at-atla.html?utm_source=nym&utm_medium=f1&utm_campaign=feed-part)

Chefs Enrique Olvera and Daniela Soto-Innes have finally launched a set of Atla tacos. Prior to this release, there were no pre-built tacos available at either of Olvera's restaurants, but the Mexican chefs have finally bit the bullet and released two amazing full-fledged tacos. Both Olvera and Soto-Innes had an equal hand in the development of these tacos, which elevate the humble street food into unique compositions fit for the high-standards and heavy praise of Atla.

The two tacos designed by Enrique Olvera and Daniela Soto-Innes demonstrate two different approaches to the street-food staple. The [suckling pig rendition](https://www.trendhunter.com/trends/slowcooked-pork-carnitas) features incredibly tender meat that is garnished simply with onion, avocado and an hoja-santa lea -- the taco is a study in minimalism and authenticity.

The other release features much more inventiveness as a [Brussels sprout taco](https://www.trendhunter.com/trends/crispy-potato-poblano-pepper-tacos). The taco is built around a core of caramelized and piquant deep fried Brussels sprouts accented with fish sauce.This particular taco is the standout of the two and works perfectly with the [specialized tortilla and inventive salsa](https://www.trendhunter.com/trends/signature-taco).

Image Credit: Grub Street: Jed Egan

## Trend Insights (Trend Hunter)

- Score: 1.3/10
- Popularity: 11% | Activity: 20% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food)

## Key Themes

### Why This Trend Is Growing

- **Inventive Street Food Tacos:** Enabling chefs to elevate traditional street food with unique compositions and inventive approaches.
- **Collaborative Menu Development:** Enhancing customer experience by including input from multiple chefs to create unique menu items.
- **Minimalism in Garnishing:** Respecting the authenticity and essence of dishes by using minimalistic garnishing.

### Industries Being Reshaped

- **Food and Beverage Industry:** Opportunities for chefs to enhance menus and offer unique, inventive dishes and concepts for their customers.
- **Hospitality Industry:** Opportunities to improve customer experience and increase revenue by creating inventive and unique menu items.
- **Restaurant Industry:** Opportunities to differentiate from competitors by offering unique and inventive menu items that cater to growing consumer demand for authenticity.

## Related on Trend Hunter

- [Mexican Holiday Taco Recipes](https://www.trendhunter.com/trends/chile-en-nogada-taco.md)
- [Modern Mexican Taco Menus](https://www.trendhunter.com/trends/tocaya-tacos.md)
- [Collaborative Pork Taco Menus](https://www.trendhunter.com/trends/roasted-pork-al-pastor.md)
- [Vegetarian-Friendly Crispy Tacos](https://www.trendhunter.com/trends/dorado-tacos.md)
- [Seared Beef Street Tacos](https://www.trendhunter.com/trends/carne-asada-street-tacos.md)
- [Narrow Modern Taco Restaurants](https://www.trendhunter.com/trends/santo-taco.md)
- [Ingredient-Packed Grilled Tacos](https://www.trendhunter.com/trends/stuffed-grilled-tacos.md)
- [Sweetly Sour Fast-Casual Tacos](https://www.trendhunter.com/trends/birria-tacos.md)
- [Vietnamese Sandwich-Inspired Tacos](https://www.trendhunter.com/trends/banh-mi-taco.md)
