# Gut Support Protein Shakes Atkins Strong Helps People Keep Weight Off After Their GLP-1 Journey By Laura McQuarrie | Published 2024-09-05 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/atkins-strong References: [thesimplygoodfoodscompany](https://www.thesimplygoodfoodscompany.com/news-releases/news-release-details/atkins-unveils-atkins-way-campaign-rob-lowe-highlighting-new) & [shop.atkins](https://shop.atkins.com/products/atkins-strong-vanilla-30g-protein-shake)  As interest in [GLP-1](https://www.trendhunter.com/trends/high-protein-nutrition-shake) medications skyrockets, there's an urgent need to nourish and support individuals afterward to ensure sustainable health and the development of lasting lifestyle habits, prompting the launch of [Atkins Strong](https://www.trendhunter.com/trends/atkins-way). As The [Simply Good Foods Company](https://www.trendhunter.com/trends/atkins-simply-good-foods) detailed in a press release, "Atkins Strong is a groundbreaking new line of products designed to be an ally to individuals working hard to keep the weight off following their GLP-1 journeys or to anyone trying to live healthy and increase their protein." Atkins Strong High Protein Shakes offer 30 grams of protein and seven grams of prebiotic fiber per serving, supporting muscle and gut health in one go. These multi-benefit shakes are available in satisfying Milk Chocolate, Vanilla and Chocolate Peanut Butter flavors that are gluten-free with just a gram of sugar per serving. ## Trend Insights (Trend Hunter) - Score: 5.8/10 - Popularity: 70% | Activity: 76% | Freshness: 28% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Key Themes Behind This Trend - **Post-glp-1 Nutrition:** Products like Atkins Strong are emerging to support individuals' health and weight maintenance following their GLP-1 medication journey. - **Multi-benefit Protein Shakes:** Innovative protein shakes now combine high protein content with prebiotic fiber to address both muscle and gut health simultaneously. - **Low-sugar Functional Drinks:** There's a growing demand for functional drinks that offer essential nutrients, like protein and fiber, while maintaining low sugar levels. ### Where This Applies - **Health and Wellness:** The health and wellness industry is seeing increased interest in products that aid in post-medication dietary support. - **Functional Beverages:** Functional beverage markets are expanding with products that deliver multiple health benefits in convenient formats. - **Weight Management:** Weight management sectors are incorporating advanced nutrition solutions to help individuals sustain their weight loss efforts. ## Related on Trend Hunter - [Advanced Nutritional Shakes](https://www.trendhunter.com/trends/advanced-nutritional-shake.md) - [Plant-Powered Nutrition Shakes](https://www.trendhunter.com/trends/high-protein-nutrition-shake.md) - [GLP-1 Support Protein Powders](https://www.trendhunter.com/trends/pure-protein-all-in-one-protein-powder.md) - [High-Protein Nutrient Shakes](https://www.trendhunter.com/trends/abbott-1.md) - [Gut-Healthy Prebiotic Shakes](https://www.trendhunter.com/trends/gut-healthy-prebiotic-shake.md) - [Post-GLP-1 Beverages](https://www.trendhunter.com/trends/biocare2.md) - [High-Protein Weight Loss Shakes](https://www.trendhunter.com/trends/weight-loss-shake.md) - [Prebiotic Fiber Protein Shakes](https://www.trendhunter.com/trends/todo.md) - [GLP-1 Support Smoothies](https://www.trendhunter.com/trends/glp1-support-menu.md)