# Carb-Conscious Meal Bars The Atkins Strawberry Shortcake Meal Bar is Crispy and Creamy By Michael Hemsworth | Published 2022-04-23 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/atkins-strawberry-shortcake-meal-bar References: [snackandbakery](https://www.snackandbakery.com/articles/98594-atkins-strawberry-shortcake-meal-bar-and-endulge-chocolate-chip-cheesecake-dessert-bar) & [atkins](https://www.atkins.com/)  The [Atkins Strawberry Shortcake](https://www.trendhunter.com/trends/atkins-endulge-products) Meal Bar is a new flavor of the product for consumers to keep on hand as a diet-conscious option to enjoy when hunger strikes. The bar is characterized by its crispy and creamy texture profile, while the sweet flavor of strawberry shortcake will give the product a [dessert-inspired profile](https://www.trendhunter.com/trends/barebells-key-lime-pie). The bar features [15-grams of protein](https://www.trendhunter.com/trends/ms-high-protein-bars) along with three-grams of net carbs, one-gram of sugar and 11-grams of fiber. The Atkins Strawberry Shortcake Meal Bar is arriving in packs of 14 with two bonus bars for a total of 16 to ensure they're always on hand. The bars are launching on a national level for consumers to pick up from their favorite local retailer. ## Trend Insights (Trend Hunter) - Score: 2.2/10 - Popularity: 35% | Activity: 20% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Carb-conscious Meal Bars:** There is an opportunity to develop more flavors and expand the segment to cater to people trying to manage their sugar and carb intake. - **Dessert-inspired Protein Bars:** Creating protein bars with dessert-inspired flavors provides an opportunity to reach consumers with a sweet tooth but who also want to maintain a healthy lifestyle. - **Convenient, On-the-go Snacks:** Opportunities exist for companies to develop snacks that are convenient for busy individuals with busy lives looking for something healthy to snack on while on the go. ### Who This Affects Most - **Food and Beverage:** Companies in the food and beverage industry can capitalize on the growing demand for protein bars that adhere to certain diet plans. - **Fitness and Wellness:** Businesses in the fitness and wellness industry can increase revenue by introducing their own line of low-carb, high-protein snack bars that cater to their clients. - **Retail:** Retailers can collaborate with producers of low-carb, high-protein bars to offer exclusive or custom-flavor products that are only available at their stores. ## Related on Trend Hunter - [Low-Sugar Weight Management Treats](https://www.trendhunter.com/trends/atkins-endulge-products.md) - [Cookie-Inspired Snack Bars](https://www.trendhunter.com/trends/strawberries-crme-cookiefied-bar.md) - [Low-Calorie Fiber-Rich Snack Bars](https://www.trendhunter.com/trends/fibre-one.md) - [Nutrient-Packed Protein Bars](https://www.trendhunter.com/trends/pure-protein-ammmaze-bars.md) - [Strawberry Cake Protein Cookies](https://www.trendhunter.com/trends/strawberry-cake-frosted-cookies.md) - [Dessert-Inspired Protein Bars](https://www.trendhunter.com/trends/think-high-protein-protein-bars.md) - [Low-Carb Cookie Snack Bars](https://www.trendhunter.com/trends/sea-salt-caramel-chocolate-cookie-bar.md) - [Heritage-Driven Snack Cakes](https://www.trendhunter.com/trends/strawberry-shortcake-roll.md) - [High Protein Flavored Chips](https://www.trendhunter.com/trends/atkins-protein-chips.md)