# Organized Content Totes The Atipus Beach Bags are Simple in Design By Carly Foy | Published 2011-07-20 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/atipus-beach-bags References: [lovelypackage](http://lovelypackage.com/beach-bags-atipus/#more-21839) & [atipus](http://www.atipus.com/) The Atipus studio in Spain shows a unique approach to self promotion with their Atipus Beach Bags. The beach bags are a simple design concept. The company aims to have the Atipus Beach Bags reflect “three types of character [creating] Sushi, Sandwich, Watermelon.” The bags have a designed print that outlines objects found in [tote bags](https://www.trendhunter.com/trends/peach-tote-bag). Outlines of hairbrushes, PDAs and snacks are just a few of the items the Atipus Beach Bags used in their designs. The bags are composed of a light cotton and are thus easy to wash. **Implications** - Companies need to come up with promotions that are useful to the consumer but will also gain exposure. By coming up with an [everyday product](https://www.trendhunter.com/trends/busanexclusive-grocery-bag) embellished with minor hints of the logo, a company will gain enough exposure to resound in the heads of others. ## Trend Insights (Trend Hunter) - Score: 1.6/10 - Popularity: 23% | Activity: 18% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What's Driving This Trend - **Promotional Everyday Products:** Companies can gain exposure by creating everyday products embellished with their logo. - **Minimalist Design:** Simplicity in design can be visually appealing and create a unique product concept. - **Printed Outlines:** Using printed outlines of familiar objects can add novelty and creativity to product designs. ### Who This Affects Most - **Promotional Products:** Promotional product companies can explore the opportunity of creating everyday items that carry branding elements. - **Fashion and Accessories:** Fashion and accessory brands can experiment with minimalist and unique designs by incorporating printed outlines. - **Graphic Design and Printing:** There is a potential demand for graphic designers and printing companies to create custom prints with object outlines for various products. ## Related on Trend Hunter - [Stylish Cooler Accessories](https://www.trendhunter.com/trends/tote-cooler.md) - [Sleek Multifuntional Lifestyle Bags](https://www.trendhunter.com/trends/bask-bag.md) - [Woven Statement Totes](https://www.trendhunter.com/trends/holst-lee1.md) - [Everyday Sustainable Bags](https://www.trendhunter.com/trends/versatile-bags-for-essentials.md) - [Functional Grocer Tote Bags](https://www.trendhunter.com/trends/trader-joes-totes.md) - [Grocery Bag Runway Accessory](https://www.trendhunter.com/trends/march-packable-tote-bag.md) - [Bespoke Bakery-Inspired Bags](https://www.trendhunter.com/trends/croissant-bag.md) - [Drainable Summer Beach Bags](https://www.trendhunter.com/trends/steele-canvas-1.md) - [Celebrity-Coveted Travel Bags](https://www.trendhunter.com/trends/sprayground-offers.md)