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# Mysterious Movie Posters
Atipo’s Nominal Illustations Turn Film Posters into a Fun Guess

By M | Published 2014-07-16 | Art & Design
Source: Trend Hunter, https://www.trendhunter.com/trends/atipo
References: [wired](http://www.wired.com/2014/07/atipo-minimalist-movie-posters/) & [atipo.es](http://atipo.es/)

Spanish design firm Atipo creatively subverts traditional glam movie advertisements with these [minimal movie posters](https://www.trendhunter.com/trends/makeposter) that rebrand classic hit films.

Atipo recently created an online gallery for consumers to order [fine quality colored stock cards](https://www.trendhunter.com/trends/smartpress). To advertise the new card product, Atipo recreated several film posters of popular cult classics with a rather nominal aesthetic. These posters are made with several pieces of layered Atipo card and only a few subtle details that are meant to hint at the referenced film. For example, the minimal film poster for Dracula is made from a [blood red card](https://www.trendhunter.com/trends/a24-movie-chocolate) with two bite marks in the upper right-hand corner. Film buffs can have fun trying to figure out the films referred to in the other 12 remaining nominal poster designs.

## Trend Insights (Trend Hunter)

- Score: 4.6/10
- Popularity: 76% | Activity: 55% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design)

## Key Themes

### What Makes This Trend Stand Out

- **Nominal Movie Posters:** Designing movie posters with a minimalistic approach to create an elevated user experience
- **Interactive Movie Poster Design:** Creating movie posters that challenge viewers to interact and engage with the art in new ways
- **Rebranding Classic Films:** Breathing new life into classic films with a fresh take on the poster design and storytelling

### Sectors Adopting This

- **Film Industry:** Experimenting with marketing techniques that are unconventional and disruptive
- **Graphic Design Industry:** Incorporating interactive and engaging elements into traditional marketing and poster design
- **Printing Industry:** Offering unique and creatively designed printed materials to consumers that go beyond standard printed literature

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