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# At-Home Spa Kits
Glow Recipe's New At-Home Spa Kit is Perfect for Quarantine

By Katherine Pendrill | Published 2020-05-26 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/athome-spa-kit
References: [bustle](https://www.bustle.com/p/glow-recipes-at-home-spa-kit-has-everything-you-need-for-a-luxe-self-care-day-22920099) & [glowrecipe](https://www.glowrecipe.com/products/at-home-spa-kit)

Since COVID-19 has closed spas across the country, you can recreate the same experience at home with [Glow Recipe's](https://www.trendhunter.com/trends/watermelon-glow) new At-Home Spa Kit.

To create its new At-Home Spa Kit, Glow Recipe teamed up with [ANISA Beauty](https://www.trendhunter.com/trends/hybrid-complexion-formulas). Together, the two brands created an all-in-one kit that has everything you need for a DIY spa day. This includes a hair turban from [Aquis](https://www.trendhunter.com/trends/aquis-date) and an application brush from ANISA Beauty that can be used to apply Glow Recipe's Avocado Retinol Eye Sleeping Mask. The kit also includes a number of other skincare faves, including Glow Recipe's popular Pineapple-C Bright Serum, Watermelon Glow Sleeping Mask, Banana Souffle Moisture Cream, and more.

The new kit is available from May 21st onward with limited quantities available.

Image Credit: *Glow Recipe.*

## Trend Insights (Trend Hunter)

- Score: 6.6/10
- Popularity: 92% | Activity: 96% | Freshness: 9%
- Audience gender: 30% men, 70% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics)

## Key Themes

### What's Driving This Trend

- **At-home Spa Kits:** Disruptive innovation opportunity: Develop customizable at-home spa kits that include a variety of skincare products and tools for a complete spa experience.
- **DIY Spa Days:** Disruptive innovation opportunity: Create virtual spa experiences that offer step-by-step guidance on how to create a spa-like ambiance and perform spa treatments at home.
- **Collaborative Kits:** Disruptive innovation opportunity: Collaborate with different brands to create all-in-one spa kits that offer a range of products and tools from various skincare and beauty companies.

### Who This Affects Most

- **Skincare:** Disruptive innovation opportunity: Develop innovative skincare products and tools specifically designed for at-home spa experiences.
- **Beauty:** Disruptive innovation opportunity: Create virtual beauty consultations and tutorials that help customers recreate professional spa treatments at home.
- **Retail:** Disruptive innovation opportunity: Offer subscription-based services that deliver curated at-home spa kits on a regular basis, giving customers a constantly refreshed spa experience at home.

## Related on Trend Hunter

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