# Custom Orthodontic Kits SmileDirectClub Created Special At-Home Orthodontic Kits with Macy's By Laura McQuarrie | Published 2018-06-27 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/athome-orthodontic-kit References: [beautypackaging](http://www.beautypackaging.com/contents/view_breaking-news/2018-06-21/macys-launches-smile-kits/44392) & [blog.smiledirectclub](https://blog.smiledirectclub.com/smiledirectclub-new-smile-kits-are-now-available-at-macys/) In partnership with [SmileDirectClub](https://www.trendhunter.com/trends/smiledirectclub-1), [Macy's](https://www.trendhunter.com/trends/arch-studio-home-collection) is now offering a never-before-seen product in the form of a doctor-directed at-home orthodontic kit. While SmileDirectClub has previously favored a direct-to-consumer model, it is now making orthodontics extremely affordable and highly accessible to the average consumer through a mass retailer. In the same way that consumers visit a pharmacy to find [at-home whitening products](https://www.trendhunter.com/trends/dissolving-teeth-whitening-strips), they will now be able to easily access smile kits for straighter, brighter teeth. The new smile kits includes small, medium and large sizing trays, so that making a custom impression is an easy, comfortable process—SmileDirectClub notes that the unused trays may simply be recycled. Once a customer's smile kit has been registered online via SmileDirectClub.com, SmileDirectClub will create a custom smile plan with a dentist or orthodontist licensed in one's state, as well as overnight items such as putty for making the dental impressions. ## Trend Insights (Trend Hunter) - Score: 1.4/10 - Popularity: 20% | Activity: 15% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What's Driving This Trend - **At-home Orthodontic Kits:** SmileDirectClub is disrupting the orthodontic industry by making affordable and easily accessible custom orthodontic kits available in mass retail stores. - **Direct-to-consumer Orthodontics:** SmileDirectClub's partnership with Macy's shows potential for other retailers to offer doctor-directed orthodontic kits to the general public. - **Doctor-directed Custom Smile Plans:** SmileDirectClub's use of state-licensed dentists and orthodontists to create custom smile plans for customers presents an opportunity for disruptive innovation in the tele-dentistry industry. ### Who This Affects Most - **Orthodontic Industry:** The introduction of affordable and doctor-directed orthodontic kits in mass retail stores may disrupt traditional orthodontic practices. - **Retail Industry:** This partnership presents a significant opportunity for mass retail stores to offer new and innovative health and wellness products to customers. - **Tele-dentistry Industry:** SmileDirectClub's use of state-licensed dentists and orthodontists to create custom smile plans for customers presents an opportunity for disruptive innovation in the dental industry by leveraging telemedicine technology. ## Related on Trend Hunter - [Remote Teeth-Correcting Solutions](https://www.trendhunter.com/trends/dror-orthodesign.md) - [Member-Exclusive Whitening Kits](https://www.trendhunter.com/trends/whitening-kit.md) - [Accessible Teledenistry Partnerships](https://www.trendhunter.com/trends/grin-and-oral-b.md) - [Express Teeth Whitening Kits](https://www.trendhunter.com/trends/colgate-teeth-whitening-kits.md) - [Subscription-Style Retainer Programs](https://www.trendhunter.com/trends/pediatric-dentistry.md) - [Comprehensive Oral Care Packages](https://www.trendhunter.com/trends/something-nice.md) - [Expanded Orthodontic Systems](https://www.trendhunter.com/trends/orthodontic-system.md) - [Co-Branded Public Exercise Sessions](https://www.trendhunter.com/trends/strong-moves.md) - [Oral Care Surprise Packs](https://www.trendhunter.com/trends/mystery-pack.md)