# Millennial Fertility Tests Modern Fertility Developed an Affordable At-Home Fertility Test By Mary Van Puymbroeck | Published 2017-08-14 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/athome-fertility-test References: [brit.co](https://www.brit.co/this-new-company-is-bringing-affordable-at-home-fertility-testing-to-millennials/) & [modernfertility](https://www.modernfertility.com/) 'Modern Fertility' is a company that has developed an at-home fertility test targeted at [Millennials](https://www.trendhunter.com/trends/lakefront-finance). Many Millennials are entering a phase in their lives where they may want to start to consider having children. Unfortunately, many potential parents have to think about this decision in abstract terms because of the high cost of doctor-generated fertility tests. Modern Fertility wants to provide this group with a way to affordably test their fertility at home so they can make a more informed decision. Its at-home fertility test costs just $150 and gives users a fertility score related to their age. Millennials as a generation are choosing to have children later in life, but this can potentially reduce their chances of becoming pregnant. This at-home fertility test is a fantastic way for Millennials to feel more comfortable with this aspect of their lives. It is also a great way for same-sex couples to determine their own fertility before going through an expensive [IVF or surrogacy program](https://www.trendhunter.com/trends/ivf-insurance). ## Trend Insights (Trend Hunter) - Score: 4.8/10 - Popularity: 60% | Activity: 77% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Key Themes Behind This Trend - **Affordable At-home Fertility Tests:** The development of affordable at-home fertility tests provides an opportunity for disruptive innovation in the fertility testing industry. - **Fertility Testing for Millennials:** Catering to the fertility testing needs of Millennials opens up possibilities for disruptive innovation in the healthcare industry. - **Increasing Demand for Fertility Solutions:** The rising demand for fertility solutions presents a disruptive innovation opportunity in the reproductive healthcare sector. ### Where This Applies - **Healthcare:** The healthcare industry can embrace disruptive innovation by incorporating affordable at-home fertility tests for a wider demographic. - **Reproductive Services:** The reproductive services industry can explore disruptive innovation by offering comprehensive fertility solutions based on the results of at-home fertility tests. - **Technology:** The technology industry can drive disruptive innovation by developing advanced at-home fertility testing devices and platforms. ## Related on Trend Hunter - [Holistic At-Home Fertility Tests](https://www.trendhunter.com/trends/carrot-fertility.md) - [Male Fertility Kits](https://www.trendhunter.com/trends/legacy-kit.md) - [Comprehensive Fertility-Wellness Brands](https://www.trendhunter.com/trends/fertilitywellness-brand.md) - [Eco-Friendly Pregnancy Tests](https://www.trendhunter.com/trends/ovum.md) - [At-Home Hormone Monitors](https://www.trendhunter.com/trends/mira-ultra4.md) - [At-Home Menopause Tests](https://www.trendhunter.com/trends/athome-menopause-test.md) - [At-Home Fertility Care](https://www.trendhunter.com/trends/wisp.md) - [Comprehensive Ovulation Kits](https://www.trendhunter.com/trends/frida-fertility.md) - [Convenient Fertility Tracking Kits](https://www.trendhunter.com/trends/fertility-tracking-kit.md)