# At-Home Cycling Sessions SoulCycle Recently Launched a New At-Home Workout Experience By Grace Mahas | Published 2019-08-08 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/athome-cycling References: [popsugar](https://www.popsugar.com/fitness/SoulCycle-Launching--Home-Bike-Digital-Classes-46467819) & [prnewswire](https://www.prnewswire.com/news-releases/equinox-group-to-launch-new-digital-venture-300898074.html) [SoulCycle](https://www.trendhunter.com/trends/sweat-it-out), the New York City-based fitness company, recently announced it will be launching an at-home cycling program session. The launch to an on-demand service is part of the brand's larger digital platform that offers personalized programming and "premium fitness content." SoulCycle's at-home cycling program will be integrated into the brand's new bike that includes a screen. The shift to at-home fitness should be no surprise with the increase in remote fitness options. "The digital platform... reflects the future of experience — blending digital with physical, via exclusive, authentic, and engaging content — empowering consumers to choose where, how and when they work out," stated the brand in a press release. By giving consumers the opportunity to workout wherever and whenever gives them more convenience and flexibility in their increasingly busy lives. ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 37% | Activity: 48% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [New Ventures](https://www.trendhunter.com/newventures) ## Key Themes ### Key Themes Behind This Trend - **At-home Fitness:** The trend of at-home fitness is disrupting the traditional gym industry as it offers convenience and flexibility for busy individuals. - **On-demand Services:** The rise of on-demand services in the fitness industry is disrupting traditional fitness classes by allowing users to access workouts anytime and anywhere. - **Digitalization of Fitness:** The integration of technology and personalization in fitness programs is disrupting the fitness industry by providing engaging and interactive workout experiences. ### Where This Applies - **Fitness Equipment:** The at-home fitness trend presents an opportunity for the fitness equipment industry to innovate and develop home gym equipment that provides a similar workout experience as in-person classes. - **Streaming Services:** The growth of on-demand fitness programs creates opportunities for streaming services to develop and provide a wide range of fitness content for consumers to access at any time. - **Digital Fitness Platforms:** The rise in the digitalization of fitness creates opportunities for companies to develop and enhance digital fitness platforms that offer personalized workout programs and engage users through interactive features. ## Related on Trend Hunter - [Comfort-Focused Stationary Bicycle Designs](https://www.trendhunter.com/trends/fit-bike-s.md) - [Immersive Futuristic Fitness Bikes](https://www.trendhunter.com/trends/ex8s-connect-bike.md) - [Indoor Cycling Platforms](https://www.trendhunter.com/trends/smash-your-fitness.md) - [Tech-Advanced Stationary Bikes](https://www.trendhunter.com/trends/indoor-bike.md) - [Decor-Matching Exercise Bikes](https://www.trendhunter.com/trends/around-spinning-bike.md) - [Elevated AI Workout Bicycles](https://www.trendhunter.com/trends/peloton-5.md) - [Post-Class-Focused Wellness Campaigns](https://www.trendhunter.com/trends/sweat-it-out.md) - [Industrial At-Home Exercise Bikes](https://www.trendhunter.com/trends/athome-spin-bike.md) - [Connected Fitness Bikes](https://www.trendhunter.com/trends/aviron-fit-bike.md)