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# Women-Focused Wellness Platforms
AthletaWell is an App for Mental and Physical Health

By Francesca Mercurio | Published 2021-07-29 | Business
Source: Trend Hunter, https://www.trendhunter.com/trends/athlettawell
References: [footwearnews](https://footwearnews.com/2021/business/retail/athleta-wellness-platform-simone-biles-1203163648/) & [community.athletawell](https://community.athletawell.com/)

Athleta, an athleticwear brand by [Gap Inc](https://www.trendhunter.com/trends/gap-inspectorio-platform), launched a [digital wellness platform for women](https://www.trendhunter.com/trends/structured-wellness-program) called 'AlthetaWell.' The platform features a series of expert-led seminars and conversations surrounding women's health, [body positivity](https://www.trendhunter.com/trends/stories-with-substance), and mental health.

The brand recognized the growing need for resources that could assist women throughout their personal wellness journies; 'AthletaWell' is designed to help. 'AthetaWell' runs as a member-based platform where women have exclusive access to connect with wellness professionals, other members, and special fitness workouts. The platform is currently patterned with Obé Fitness, a subscription-based workout platform, free for 'AtheltaWell' members.

The platform is centered around engagement, community, and personal growth. USA Olympian Simone Biles is a rep of Athleta, and is committed to spreading messages surrounding mental wellbeing.

Image Credit: AP Photos/Ashley Landis & Athleta

## Trend Insights (Trend Hunter)

- Score: 4.0/10
- Popularity: 40% | Activity: 69% | Freshness: 10%
- Audience gender: 10% men, 90% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, South America, Europe, Asia, Africa

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [New Ventures](https://www.trendhunter.com/newventures)

## Key Themes

### What Makes This Trend Stand Out

- **Women's Wellness Platforms:** Creating membership-based platforms that offer exclusive access to wellness resources for women, including expert-led seminars and conversations around physical and mental health.
- **Integration of Fitness and Mental Health:** Integrating fitness and mental health into wellness platforms, such as AthletaWell, to provide a more holistic approach to wellness.
- **Athletic Brand Wellness:** Athletic brands, like Athleta, creating wellness platforms to diversify their offerings and appeal to consumers looking for more than just workout clothes.

### Sectors Adopting This

- **Athleticwear:** Athletic wear brands can create wellness platforms to enhance the value of their products and offer a more complete wellness experience to their customers.
- **Fitness Subscription Services:** Fitness subscription services can partner with wellness platforms, like AthletaWell, to offer their unique workout experiences to members and expand their reach.
- **Consulting and Coaching:** Consulting and coaching professionals can offer their expertise to women's wellness platforms, like AthletaWell, to support and grow their membership base.

## Related on Trend Hunter

- [Women's Wellness Platforms](https://www.trendhunter.com/trends/embodiment.md)
- [Mindful Athletic Brand Initiatives](https://www.trendhunter.com/trends/wellness-collective.md)
- [Women-Focused Wellness Communities](https://www.trendhunter.com/trends/genwell.md)
- [Unique Fitness Plan Apps](https://www.trendhunter.com/trends/athli.md)
- [Female Wellness Platforms](https://www.trendhunter.com/trends/empowerrf.md)
- [Cycle-Aware Wellness Tools](https://www.trendhunter.com/trends/wellnesspal.md)
- [High-Performance Workout Apparel](https://www.trendhunter.com/trends/athleta-2.md)
- [Hyper-Personalized Wellness Apps](https://www.trendhunter.com/trends/hyperpersonalized-wellness-app.md)
- [Integrated Wellness Apps](https://www.trendhunter.com/trends/dash-wellness.md)