# Athletic-Inspired Swimwear Capsules Solid & Striped Joined with Emily Oberg for a Swimwear Launch By Elena Rahman | Published 2021-05-21 | Luxury Source: Trend Hunter, https://www.trendhunter.com/trends/athleticinspired-swimwear References: [wwd](https://wwd.com/fashion-news/activewear/solid-striped-swim-collaboration-emily-oberg-sporty-rich-1234822835/) & [sportyandrich](https://www.sportyandrich.com/pages/solid-striped-collab) Swimwear label Solid & Striped collaborated with Emily Oberg's label [Sporty & Rich](https://www.trendhunter.com/trends/sporty-rich1) to launch a line of limited-edition [athletic-inspired swimwear](https://www.trendhunter.com/trends/surface-athletic). This new release marks the continued expansion of Solid & Striped since its debut retail pop-up opening in Florida in 2020. The capsule includes two athletic 80s-inspired ribbed swimwear silhouettes. The first of the two is a thin-strapped maillot, and the second is a racerback bikini top with high-cut matching bottoms. Both styles are available in navy and cream colorways. Sporty & Rich's "Health & Wellness Club" logo is featured on each of the signature suits, thereby marking the limited-edition capsule. The collaboration is launched exclusively on Oberg's e-commerce page and will run through May 22nd, until it is rereleased on Solid & Striped's online shop. Image Credit: WWD ## Trend Insights (Trend Hunter) - Score: 4.9/10 - Popularity: 86% | Activity: 52% | Freshness: 10% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Luxury](https://www.trendhunter.com/luxury) > [Luxury Fashion](https://www.trendhunter.com/luxuryfashion) ## Key Themes ### What Makes This Trend Stand Out - **Athletic-inspired Swimwear Capsules:** Swimwear brands and designers are collaborating to produce athletic-inspired swimwear pieces that cater to consumers' active lifestyles. - **Limited-edition Collaborations:** Limited-edition collaborations between designers and fashion brands create exclusivity and urgency among consumers while promoting creativity and innovation. - **E-commerce Exclusives:** E-commerce exclusives enable collaborations between brands and influencers that may not otherwise have access to traditional retail distribution channels, allowing for market expansion and new consumer growth. ### Sectors Adopting This - **Swimwear Industry:** The swimwear industry should consider creating athletic-inspired pieces to appeal to consumers with active lifestyles. - **Fashion Industry:** The fashion industry should explore the benefits of limited-edition collaborations to increase brand awareness and promote innovation. - **E-commerce Industry:** The e-commerce industry can capitalize on collaborations between influencers and fashion brands by offering exclusive releases and targeting new consumer demographics. ## Related on Trend Hunter - [Limited-Edition Swimwear Collabs](https://www.trendhunter.com/trends/same-x-fwrd.md) - [Color-Rich Swimsuit Collections](https://www.trendhunter.com/trends/country-club.md) - [Hotel-Inspired Apparel Collabs](https://www.trendhunter.com/trends/sporty-rich1.md) - [Playful Apparel Collabs](https://www.trendhunter.com/trends/stoney-clover-lane-x-roller-rabbit.md) - [Comfort-Forward Swimsuit Capsules](https://www.trendhunter.com/trends/onewith-x-claire-buckley.md) - [Luxury Hotel-Inspired Varsity Collections](https://www.trendhunter.com/trends/the-carlyle-hotel.md) - [Coastal-Inspired Activewear Drops](https://www.trendhunter.com/trends/set-sail.md) - [Performance Swimwear Brands](https://www.trendhunter.com/trends/surface-athletic.md) - [Versatile Athletic Capsules](https://www.trendhunter.com/trends/brunette-the-labels-sport-collection.md)