# Deconstructed Athletic Wear Collections Kim Jones Mixes Inspirations for His Nike Collaboration By Kalin Ned | Published 2018-06-01 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/athletic-wear-collection References: [hypebeast](https://hypebeast.com/2018/6/kim-jones-nike-football-reimagined-lookbook) & [nike](https://www.nike.com/us/en_us/) In a super sleek and performance-driven athletic wear collection, Kim Jones reimagines silhouettes with the methodological deconstruction process of "cutting up and putting things back together." The designer teams up with global sports-favorite brand [Nike](https://www.trendhunter.com/trends/feng-chen-wang-2) to deliver the 'Football Reimagined' capsule just in time to celebrate FIFA World Cup in mid-June. The athletic wear collection carries the performance standard of Nike clothing, of course. Kim Jones establishes an ultra-elegant aesthetic that is informed by a DIY-inspired technique. The silhouettes themselves reference the designer's "love of football," as well as his fascination with "the punk ethos, surrounding London's Kings Road in the 70s." In the fusion of those two unconventional themes, [Kim Jones and Nike](https://www.trendhunter.com/trends/jacquemus-x-nike) are able to produce an interesting and subtly unconventional athletic wear collection, which is available on June 7th. ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 51% | Activity: 21% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What's Driving This Trend - **Deconstructed Athletic Wear:** There is an opportunity to explore the trend of deconstructing and reconstructing athletic wear for a unique and unconventional aesthetic. - **Performance-driven Fashion:** The combination of sleek, performance-driven design with high-end fashion creates opportunities for disruptive innovation in the athletic wear industry. - **Sports-fashion Collaborations:** The collaboration between fashion designers and sports brands offers opportunities to create unique and limited-edition collections that attract sports enthusiasts and fashion-forward consumers. ### Who This Affects Most - **Athletic Wear:** The athletic wear industry can embrace and leverage the trend of deconstructing and reconstructing garments to create innovative designs that appeal to a wide range of consumers. - **Fashion:** The fashion industry can capitalize on the demand for performance-driven fashion by incorporating innovative materials and design elements into their collections, blurring the line between sportswear and high-end fashion. - **Sports:** The sports industry can explore collaborations with fashion designers to create unique and limited-edition collections that resonate with sports fans and enhance the overall fan experience. ## Related on Trend Hunter - [Athletic Wear Collabs](https://www.trendhunter.com/trends/nikeskims-collection.md) - [Collaborative Sportswear Collections](https://www.trendhunter.com/trends/nike-and-offwhite.md) - [Minimalistic Activewear Capsules](https://www.trendhunter.com/trends/nike-x-sacai.md) - [Artisinal Athletic Wear](https://www.trendhunter.com/trends/junya-watanabe-x-reigning-champ.md) - [Football Culture-Inspired Athletic Collaborations](https://www.trendhunter.com/trends/palace-and-nike.md) - [Football Series Capsules](https://www.trendhunter.com/trends/football-series.md) - [Performance-Driven Football Wear](https://www.trendhunter.com/trends/t90-jersey.md) - [Sporty-Infused Technical Workwear](https://www.trendhunter.com/trends/nike-life.md) - [Soccer Jersey-Inspired Fashion](https://www.trendhunter.com/trends/balenciagas-soccer-series.md)