# Ocean Conservation-Supporting Shorts Blakkfinn & Co. Athletic Shorts Give Back with Each Pair Sold By Michael Hemsworth | Published 2017-02-21 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/athletic-shorts References: [facebook](https://www.facebook.com/blakkfinnandco) & [instagram](https://www.instagram.com/blakkfinnandco/) Blakkfinn & Co. is a new athletic shorts brand that puts a focus on style and conservation to offer guys clothing options with a conscience. The hip shorts from the brand feature a short cut and athletic waistband and come in a variety of different color options to suit style preferences of all kinds. Blakkfinn & Co. is committed to [ocean conservation](https://www.trendhunter.com/trends/oceanhug) by boasting a sales model that directly benefits aquatic research and beyond. Every pair of Blakkfinn & Co. athletic shorts sold equates to $2 that gets donated by the brand to the [Oceanic Society](https://www.trendhunter.com/trends/stop-shop-bags) in order to support the work they do regarding conservation and education. This makes it possible for consumers to feel confident in their purchase from Blakkfinn & Co. that they are contributing to the conservation of delicate aquatic ecosystems. ## Trend Insights (Trend Hunter) - Score: 5.1/10 - Popularity: 69% | Activity: 77% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What's Driving This Trend - **Sustainable Fashion:** Blakkfinn & Co. showcases the trend of sustainable fashion by using their sales model to benefit ocean conservation efforts, giving business professionals an opportunity to integrate sustainability into their brand. - **Socially Responsible Business:** Blakkfinn & Co.'s commitment to donating a portion of sales to ocean conservation demonstrates the trend of socially responsible business, offering business professionals a chance to make a positive impact while running their company. - **Conscious Consumerism:** Blakkfinn & Co.'s emphasis on supporting oceanic research and education provides an example of the growing trend of conscious consumerism, inspiring business professionals to cater to consumers who prioritize social and environmental causes. ### Who This Affects Most - **Fashion:** The fashion industry can take inspiration from Blakkfinn & Co.'s efforts in sustainable fashion to incorporate ethical practices and support environmental causes. - **Outdoor Recreation:** The outdoor recreation industry has the opportunity to align with Blakkfinn & Co.'s ocean conservation focus to create products and experiences that raise awareness and promote sustainability. - **Non-profit Organizations:** Non-profit organizations working in the field of environmental conservation can collaborate with brands like Blakkfinn & Co. to fundraise and drive more support for their initiatives. ## Related on Trend Hunter - [Hybrid Short Designs](https://www.trendhunter.com/trends/hybrid-short.md) - [Performance Shorts Collections](https://www.trendhunter.com/trends/performance-shorts.md) - [Sustainable Ocean Waste Swimwear](https://www.trendhunter.com/trends/ocean-flex.md) - [Sustainable High-End Swimwear Brands](https://www.trendhunter.com/trends/aventura-swimwear.md) - [Climate-Positive Outdoor Apparel](https://www.trendhunter.com/trends/askov-finlayson-1.md) - [Footwear Aquarium Partnerships](https://www.trendhunter.com/trends/monterey-bay-aquarium.md) - [Limited-Edition Swim Trunks](https://www.trendhunter.com/trends/mack-weldon-x-bather.md) - [Adaptable Summer Lifestyle Shorts](https://www.trendhunter.com/trends/equator-cargo-hybrid-short.md) - [Limited-Edition Beach Sandals](https://www.trendhunter.com/trends/reef-x-ebony-beach-club.md)